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Just a little while after Twitter updated their profile pages, LinkedIn announced a similar update to its company pages.  The new LinkedIn company pages sport more imagry, more depth and more functionality than in previous incarnations.  All-in-all, we’d say LinkedIn has finally found a way to shine sh*t.  

The old LinkedIn company pages were little more than a logo and list of LinkedIn members working at your company.  They were pretty much useless.  In the new update LinkedIn pages allow owners to add images to a little JavaScript slider, post company status updates, add services with descriptions where users can endorse and comment on, and finally allowed admins to use their company page for more than just added internet real estate.  Check out JDM’s updated LinkedIn Company page.

As LinkedIn put it in a statement,

We know a picture is worth a thousand words, so we’ve provided companies with the ability to easily add an image that best represents their company and brand. Like the photo on a member’s profile, this image helps companies establish their identity on LinkedIn.

For larger companies, like American Express and Unilever, they can also showcase their employer brand through a new premium (read: paid) Career Pages section of Company Pages.   LinkedIn believes this new look and feel makes it easier for companies to tell their employer story and make recruiting top talent a little easier.

So, for those of you who haven’t looked at your LinkedIn company page recently, it’s time you do.

If you get overwhelmed, just comment your frustration below and we’ll try to help you out.

Comments

Piracetam, 12/17/2012

We used to think of LinkedIn as an ugly, awkward place for us to post a resume that no one would ever see. But it’s looking a lot better these days, and the advent of company pages and groups turned the site into a great PR tool. Yesterday LinkedIn released a SlideShare presentation highlighting the best company pages of 2012 and offering some tips on making your company or client’s page better—it’s a useful read for anyone involved in branding.

Justin, 09/14/2013

I’d say LinkedIn was Facebook for professionals, but has morphed into a recruiter’s dream.

I don’t know if that’s nessessarily a good thing…

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