iPapers Bring PDF White Papers to Life!
For decades, B2B marketers have used PDF white papers to present their thought-leadership to interested prospects. The problem? PDFs are not reliable, trackable, digestible, sharable, or interactive. In fact, they downright stink at […]
[Infographic] The Game of Content Marketing
ANYONE can produce content as part of a content marketing strategy. Very few can do it well. So, to help out, HRmarketer and fisher VISTA have released a new infographic, “Content Marketing: The […]
Research Shows Online Effects Real-World
New research in the journal Nature highlights the potential for online social networks shaping real-world behavior.
PPC vs SEO – Pros & Cons
Generally speaking, boosting traffic to your website means you have two basic options: pay-per-click (PPC) advertising or organic search engine optimization (SEO). The question is, which one is the right one for you […]