The Rule Of Reciprocation
Robert Cialdini, professor of psychology at Arizona State University, studies how behavior is affected by seemingly subconscious social rules which have incredible power over how we react. What most interests him is the rule of reciprocation. The rule, he says, is drilled into us all as children.
[Infographic] The Game of Content Marketing
Content marketing is one of those marketing umbrella terms for producing interesting, unique content and sharing it to showcase a company’s expertise. The goal being to drive prospective customers to look closer at the content’s author and, eventually, enter the purchase decision process. The problem? ANYONE can produce content. Very few can do it well. So, to help out, SocialEars has released a new infographic, “Content Marketing: The Game.” It’s almost as fun as it is informative.
Presidential Debate and the Pivot
If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action. That dodge, also known as a “pivot,” is a way of taking a question on one topic, and shifting the answer to a completely different topic. Is this anything new? Nope. The pivot originated in advertising.
GE Study Shows Shared Trumps Paid Content
For the longest time, it was assumed by marketers and social media gurus that shared content by friends and influencers carried more weight than self-serving paid ad placements. According to a study by GE, people exposed to content via sharing had a significantly higher positive attitudes towards the Brand the content was from. There you go. Social sharing trumps paid placement after all.
4 Tips for a Better Business Website
There is one rule that typically holds true for all small businesses: they care about their customers. To a small company, customers aren’t just another cog in the mechanism, they’re the lifeblood of the business. Many small businesses rely on the support and repeated business of a loyal user base. So as a small business owner, naturally, you want to take care of your customers.