The Rule Of Reciprocation
So Black Friday and Cyber Monday are over, but retail marketing is just hitting its stride as we all sprint to the finish of 2012. There are many things retailers got right this […]
Presidential Debate and the Pivot
If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action. That dodge, also known as a “pivot,” is a way of taking a question on one topic, and […]
GE Study Shows Shared Trumps Paid Content
For the longest time, it was assumed by marketers and social media gurus that shared content by friends and influencers carried more weight than self-serving paid ad placements. According to a study by GE, people exposed to content via sharing had a significantly higher positive attitudes towards the Brand the content was from. There you go. Social sharing trumps paid placement after all.
4 Tips for a Better Business Website
There is one rule that typically holds true for all small businesses: they care about their customers. To a small company, customers aren’t just another cog in the mechanism, they’re the lifeblood of the business. Many small businesses rely on the support and repeated business of a loyal user base. So as a small business owner, naturally, you want to take care of your customers.