Dallas digital agency buys prospects beer rather than asking them to complete a ‘meeting request’ form. Does it work? You bet! It’s proof that you can’t just blame the form. Blame the offer.
“Nobody completes those ‘meeting request’ forms.” is how the conversation always starts. I’m not saying I disagree. I’m saying that it’s not the form’s fault. It’s that you’re not giving any incentive to complete that form.
To prove my point, JDM Digital recently added a new meeting request page to our website and I bet a colleague I could PROVE we can get online meeting requests if the offer was right.
So the plan was to build a meeting request form that didn’t ‘feel’ like a meeting request form and incentivize prospects with the right offer. What we came up with was beer. Yes, beer.
The meeting request form doesn’t feel like one. It feels non-committal and kinda fun. The offer sets the tone, not for a high-pressure sales meeting, but a healthy and productive out of office discussion.
Does it work? Absolutely. In the first 30 days the new landing page was published, we had 10 meeting requests, 4 new opportunities, and 2 new clients generated directly from that little form.
Knowing that one new client is worth about $12K in the short term to JDM Digital, I’ll let you calculate the ROI.
If you think the forms on your website are just wastes of digital space, don’t blame the form. Blame the offer–or lack thereof.
I’m telling you, beer is going to change the world. I don’t know how yet, but it will.