The Pantone “Color of the Year” is chosen by a panel of color experts at the Pantone Color Institute™ who comb the world looking for new color influences. For more than two decades years, Pantone’s Color of the Year has influenced product development, purchasing decisions, product packaging, and graphic design. For 2022, they chose “Very Peri” (PANTONE 17-3938) which displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
As Leatrice Eiseman, the Executive Director of the Pantone Color Institute explains,
Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.
Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
Balancing Act
Balancing Act is a complementary palette of color whose natural balance of warm and cool tones support and enhance one other. The brilliance of PANTONE 17-3938 Very Peri is intensified within this artfully calibrated palette, injecting a feeling of liveliness and visual vibration.
Wellspring
A holistic and harmonious blend of nature infused shades, Wellspring highlights the compatibility of the greens with good-natured PANTONE 17-3938 Very Peri, and the health-giving properties of these deliciously subtle and nourishing hues.
The Star of the Show
The dynamic presence of PANTONE 17-3938 Very Peri comes through in The Star of the Show, as we surround this happiest and warmest of all the blue hues with a palette of classics and neutrals whose essence of elegance and understated stylishness convey a message of timeless sophistication.