Copywriting may not be fine art—but there is an art to creating successful copy. Laurie’s clever, concise, and insightful writing makes the difference between a campaign that looks great (but gets tossed) and one that demands attention, compels the user to take action, and generates results.

Laurie graduated from UNT with a BFA in Communication Design and a Minor in English. After working as a designer for nearly five years, she discovered how much she enjoyed copywriting and concepting as part of the process.

In 2007, she started Rare Type, a freelance copywriting company serving the DFW metroplex and beyond.

Good Company

After more than a decade in business, we've worked with some killer clients. You're in good company.

Wild Well Control
Compdata Surveys
Foundation Energy Company
AT&T
Main Street Capital
Novo Nordisk
OptTek Systems
US Dataworks
Roxanna Oil Company
Houston TexChange
YDL Dental
Car Show Radar
Infinity
UTCA

Trophy Room

Here are a few of our proudest awards and accolates.

Awwwards
CSS Design Awards
Top 100 B2B Blogs
Dallas Award Program
SBCA Awards
FWA Awards
CSS Winner