Copywriting may not be fine art—but there is an art to creating successful copy. Laurie’s clever, concise, and insightful writing makes the difference between a campaign that looks great (but gets tossed) and one that demands attention, compels the user to take action, and generates results.

Laurie graduated from UNT with a BFA in Communication Design and a Minor in English. After working as a designer for nearly five years, she discovered how much she enjoyed copywriting and concepting as part of the process.

In 2007, she started Rare Type, a freelance copywriting company serving the DFW metroplex and beyond.

Good Company

After more than a decade in business, we've worked with some killer clients. You're in good company.

Wild Well Control
Compdata Surveys
Foundation Energy Company
Main Street Capital
Novo Nordisk
OptTek Systems
US Dataworks
Roxanna Oil Company
Houston TexChange
YDL Dental
Car Show Radar

Trophy Room

Here are a few of our proudest awards and accolates.

CSS Design Awards
Top 100 B2B Blogs
Dallas Award Program
SBCA Awards
FWA Awards
CSS Winner