Featured – JDM Digital

The Definitive Guide to B2B Social Media Marketing

From Social Media Marketing basics to actionable tips from B2B marketing professionals, this best practices guide has it all–in 1500 words or less.

6,952 Views

Google Plus is Shutting Down and Being Deleted

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and they will begin deleting your content.

2,365 Views

How to Market your Digital Marketing Agency

Most people don’t really like to blow their own horn. Leading the charge of self-imposed humility are digital marketing agencies.

2,968 Views

Finding the The Capo d’astro Bar

Had lunch with very interesting people yesterday. As per usual, the question of how I ended up working at a digital agency rather than going into the oil business like the rest of my family came up. I responded that, while the rest of my family sees the art in their science, I see the …

6,902 Views

JDM Frontend Admin Buttons

The WordPress admin bar gets in the way of basic frontend management of your WordPress site–especially if you have a fixed main navigation. JDM Frontend Admin Buttons (or “JDM FAB,” for short) is a simple and VERY light-weight WordPress plugin. The plugin removes the default WordPress admin bar and adds floating buttons that are …

2,260 Views

Marketing Automation on a Shoestring Budget

Listen, marketing automation tools like Hubspot and Marketo are awesome and all, but who has the budget?! Even if you have the budget, who wants to spend it on automation tools? Here are just a few ways you can put your marketing on autopilot with next-to-no budget. Just for context, I was recently listening in …

13,093 Views

The Rule Of Reciprocation

So Black Friday and Cyber Monday are over, but retail marketing is just hitting its stride as we all sprint to the finish of 2012. There are many things retailers got right this year, but one I was surprised they still don’t seem to understand. It’s called the Rule of Reciprocation. Robert Cialdini, professor of …

1,142 Views

[Infographic] The Game of Content Marketing

ANYONE can produce content as part of a content marketing strategy. Very few can do it well. So, to help out, HRmarketer and fisher VISTA have released a new infographic, “Content Marketing: The Game.” It’s almost as fun as it is informative. Check out the infographic here or click the image above. Content marketing is …

1,435 Views

Presidential Debate and the Pivot

If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action. That dodge, also known as a “pivot,” is a way of taking a question on one topic, and shifting the answer to a completely different topic. Is this anything new? Nope. The pivot originated in advertising. Let me give you …

1,797 Views

Research Shows Online Effects Real-World

New research in the journal Nature highlights the potential for online social networks shaping real-world behavior.

1,016 Views

Anything for Beer

Dallas digital agency buys prospects beer rather than asking them to complete a ‘meeting request’ form. Does it work? You bet! It’s proof that you can’t just blame the form. Blame the offer. “Nobody completes those ‘meeting request’ forms.” is how the conversation always starts. I’m not saying I disagree. I’m saying that it’s not …

3,560 Views

GE Study Shows Shared Trumps Paid Content

For the longest time, it was assumed by marketers and social media gurus that shared content by friends and influencers carried more weight than self-serving paid ad placements According to a study by GE, people exposed to content via sharing had a significantly higher positive attitudes towards the Brand the content was from. There you …

1,199 Views

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