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Report Suggests 10-20% Hiring Increase

Amidst the doom and gloom in the job market, a new hiring trends report, published by our friends at HRmarketer, finds The report, “Trends in HR Marketing: HR Buyer’ Behavior: What to Expect in 2010,” is based on data from human resource and employee benefit buyers collected during October and November of 2009 and has …

1,025 Views

Branding Trends 2010

In Robert Passikoff’s, “Top 10 Brand and Marketing Trends for 2010” article for UTalkMarketing.com, he makes a few good points but neglects a larger issue facing brands in 2010. Passikoff writes: Old tricks don’t work/won’t work anymore In case your brand didn’t get the memo here it is -consumers are on to brands trying to …

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Ruin a Rebranding in 5 Steps

Today, competition is heating up and consumer spending is down. It’s a natural tendency for businesses to look to changing their Brand through a rebranding exercise, rather than looking at themselves and making a real change. Like trading your bathroom mirror for a fun house one rather than just hitting the gym, rebranding without rethinking …

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The Negative Campaign

The Negative Play, or Negative Sell, is one you’ve probably heard before when you hear that the sports car your looking at is too fast, or the TV is too big, or the painting is too expensive. If you hear you can’t have it, you want it more than ever. It’s simple human behavior. We …

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The Slander Campaign Strategy

Slander is usually a dangerous play for marketers and a profitable play for lawyers. If successful however, it can pay off huge dividends, but tread softly–you wouldn’t like it if it were played on you… Although political smear campaigns made this strategy a household name, the Slander Play is a viable strategy if it’s executed …

2,543 Views

Gotcha Marketing

Bob Sullivan recently published “Gotcha Capitalism”. It’s all about the culture of how hidden fees designed to rip you off every time, have somehow become so common we barely notice or know how to avoid them anymore. While Bob’s got it right that we’ve become so used to rip offs like rental car insurance, airline …

2,857 Views

Justin Downey Marketing is now JDM

JDM is now a full-service marketing firm providing our Texas-based clients marketing services that combine proven strategies, innovative tactics and emerging technology. We’re developing cutting-edge marketing activities that not just revolutionize marketing, they evolve it. The traditional agency model can be painfully inefficient and teeth-grindingly, well, traditional. We characterize our approach as Marketing Evolved™ because …

1,854 Views

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