Insights – Page 28 – JDM Digital

Real Simple Syndication (RSS) Simplified

Simply put, RSS is a standardized, un-styled web page format used to publish frequently updated web content—such as blogs, news, job postings, etc. These standardized web pages (or ‘Feeds’) can be displayed (sometimes referred to as ‘consumed’) in RSS readers (like a web browser) or “aggregators” like Outlook or Feedburner. Here’s the point of RSS …

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Scorched Earth Branding

Hot Brands tend to end up in one of two places. Some burn too bright and fade quickly. These are remembered as fads. Some others burn hot and simmer steadily for decades. These Brands become iconic. So, what’s the trick to steering your Brand toward iconic? The good news is, you have more control than …

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VoiceAdvantage Hiring Frenzy

harQuen unveiled VoiceScreener (now VoiceAdvantage) which lets its account holders set up a web-based dashboard to develop and distribute custom-recorded phone interviews so business owners, hiring managers or recruiters can quickly and efficiently find those perfect candidates. VoiceAdvantage couldn’t come at a better time–especially in this holiday job market.

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The State of CRM

According to Silverpop (an engagement marketing solution which blends CRM, SFA and marketing automation together), Salesforce.com is the most popular solution by a landslide, accounting for almost 40% adoption by the several hundred surveyed.

1,825 Views

You Can Afford to Interview

As job seekers have been told for months, the job market is a lagging indicator of a return to economic stability. For businesses looking toward 2010 optimistically, a there’s a catch-22 developing. They can’t afford to hire, but they need to hire to grow.

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The Future of Mobile

There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those). While it took 100 years for landline phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16. And fewer teens are wearing watches now because they use their phones to tell time instead. So it’s safe to say that the mobile phone may be the most prolific consumer product ever invented.

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Super Bowl Ads the Corporate Jet of Marketing?

This year Super Bowl ads ran a whopping $3 million dollars per 30-second spot. Although ads have run more than $3 million per spot in the past, this year marks the highest starting price to date. The question becomes, in an economy like this, does this kind of marketing convey stability and positive Branding or are Super Bowl ads becoming the corporate jet of marketing?

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Shame on Google’s “Aging Delay”

Lawrence Deon in a post on “Web Marketing Now”, wrote about the length of time it takes Google to calculate and attribute a higher page rank to a much deserving website. Originally, it was to eliminate “link farms” and other unfair SEO behavior, but they’ve gone too far!

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Ruin a Rebranding in 5 Steps

Today, competition is heating up and consumer spending is down. It’s a natural tendency for businesses to look to changing their Brand through a rebranding exercise, rather than looking at themselves and making a real change. Like trading your bathroom mirror for a fun house one rather than just hitting the gym, rebranding without rethinking …

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Backwards Marketing Budgeting

When putting together your marketing budget, starting with a percentage of revenue, or building complicated SLAs or distributing detailed RFPs are all inefficient ways of determining your marketing budget and finding the perfect agency for the job.

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The Negative Campaign

The Negative Play, or Negative Sell, is one you’ve probably heard before when you hear that the sports car your looking at is too fast, or the TV is too big, or the painting is too expensive. If you hear you can’t have it, you want it more than ever. It’s simple human behavior. We …

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Da Vinci V.S. Picasso

A lot of people think that designers charge too much money for something just to “look pretty.” Being a designer is very different from being an artist and the two are often confused. Let me explain.

1,333 Views

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