Insights – Page 28 – JDM Digital

You Can Afford to Interview

As job seekers have been told for months, the job market is a lagging indicator of a return to economic stability. For businesses looking toward 2010 optimistically, a there’s a catch-22 developing. They can’t afford to hire, but they need to hire to grow.

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The Future of Mobile

There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those). While it took 100 years for landline phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16. And fewer teens are wearing watches now because they use their phones to tell time instead. So it’s safe to say that the mobile phone may be the most prolific consumer product ever invented.

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Super Bowl Ads the Corporate Jet of Marketing?

This year Super Bowl ads ran a whopping $3 million dollars per 30-second spot. Although ads have run more than $3 million per spot in the past, this year marks the highest starting price to date. The question becomes, in an economy like this, does this kind of marketing convey stability and positive Branding or are Super Bowl ads becoming the corporate jet of marketing?

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Shame on Google’s “Aging Delay”

Lawrence Deon in a post on “Web Marketing Now”, wrote about the length of time it takes Google to calculate and attribute a higher page rank to a much deserving website. Originally, it was to eliminate “link farms” and other unfair SEO behavior, but they’ve gone too far!

1,099 Views

Ruin a Rebranding in 5 Steps

Today, competition is heating up and consumer spending is down. It’s a natural tendency for businesses to look to changing their Brand through a rebranding exercise, rather than looking at themselves and making a real change. Like trading your bathroom mirror for a fun house one rather than just hitting the gym, rebranding without rethinking …

2,776 Views

Backwards Marketing Budgeting

When putting together your marketing budget, starting with a percentage of revenue, or building complicated SLAs or distributing detailed RFPs are all inefficient ways of determining your marketing budget and finding the perfect agency for the job.

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The Negative Campaign

The Negative Play, or Negative Sell, is one you’ve probably heard before when you hear that the sports car your looking at is too fast, or the TV is too big, or the painting is too expensive. If you hear you can’t have it, you want it more than ever. It’s simple human behavior. We …

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Da Vinci V.S. Picasso

A lot of people think that designers charge too much money for something just to “look pretty.” Being a designer is very different from being an artist and the two are often confused. Let me explain.

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The Slander Campaign Strategy

Slander is usually a dangerous play for marketers and a profitable play for lawyers. If successful however, it can pay off huge dividends, but tread softly–you wouldn’t like it if it were played on you… Although political smear campaigns made this strategy a household name, the Slander Play is a viable strategy if it’s executed …

2,353 Views

The Holy Grail of Marketing

1 to 1 marketing or the ability to send your highly-relevant, personalized marketing communications to prospects as if you where speaking to them specifically, is often referred to as “the Holy Grail” of marketing. This is easier said than done. Traditionally, marketing activities simply targeted a demographic and in recent years specific psychographics, but those …

1,211 Views

Gotcha Marketing

Bob Sullivan recently published “Gotcha Capitalism”. It’s all about the culture of how hidden fees designed to rip you off every time, have somehow become so common we barely notice or know how to avoid them anymore. While Bob’s got it right that we’ve become so used to rip offs like rental car insurance, airline …

2,442 Views

The Unattainable Triangle

Branding experts refer to the “unattainable triangle” as composed of quality, price, and speed. All products or services have two out of the three sides of the triangle. The triangle is unattainable for two reasons. The first is logistical. Providing high-quality service with faster-than-average turnaround time is going to cost you more money than your …

5,127 Views

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