The First Gamified Corporate Website

Samsung has decided to ‘gamify’ their corporate website with the “Samsung Nation”, in an attempt to foster engagement with their advocates and potential consumers.  Is it a sign that gamification is gaining corporate acceptance, or a big mistake by the electronics manufacturer.  Yeah, gamification is a bit of a buzzword these days. But it’s one the corporate world is taking seriously. There are plenty of examples of gamified marketing campaigns, but as with social media, the sign of real acceptance is when companies start using the functionality for more than just marketing – and start to integrate it into how they do business more generally.

You can see the same process happening in the social media world, with the acceptance of the need to use social media for customer service, and the increasing popularity of using social media tools for internal communications, but now gamification appears to be taking its first steps down the same road.

Samsung, so often the leaders when it comes to social media adoption, appear to be at the vanguard of the gamification wave too. In a recent press release, Samsung claims to be the ‘first gamified corporate website‘.  Members of the ‘Samsung Nation‘ are now able to win, engage and compete with other ‘nationals’ for badges, points and other rewards.

[quotes]Is it an exciting new arena for gamification to grow in to, or a false dawn?[/quotes]