Whether it’s because you don’t remember the login or the person handling it left the company, here’s how to regain access to your Google Analytics property.
Step 1: Contact Google
To start the process, you’ll need to complete the Google Contact Customer Form here: support.google.com/google-ads/gethelp. You’ll need a Google Adwords account to do so. A vacant account without any payment info works too.
You’ll also need the User Account number. You’ll find that number on your website if you search the source code for something “UA-“. The account number takes the form of UA-XXXX and the Property-level is appended, like UA-XXXX-Y (“Y” being the property inside that User Account).
Step 2: Wait 2 Business Days
Google’s team will try and get in touch with the users who have “Manage and Edit” access to the Analytics account you’re trying to access. Google will give them two business days to directly reach out to you. For security reasons, Google will not give out the identity of the Administrators who have access to the account in question.
If Google reaches out to the user(s) on that account, but they don’t respond for whatever reason (perhaps that email account someone setup is abandoned now), Google will provide you alternative access information.
Step 3: Prove Your Ownership
To prove you own the website, Google will send you text to place in a .txt file on your server. You just create a Notepad document called analytics.txt and upload it to the public root of your site via FTP.
To check it’s there, append “analytics.txt” to the end of your website address. For example: yoursite.com/analytics.txt.
Once that’s done, reply to Google’s email with that URL to the Analytics text file you just created.
If you Google Analytics account is linked to your Adwords account, there is some additional proof of ownership information you’ll need to provide.