Advertising – JDM Digital

January 2019

Super Bowl Ad Teasers 2019

Attention Super Bowl ad junkies, with two weeks left before the big game, here’s a look at a few of the 2019 Super Bowl ads you’ll be seeing.

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September 2017

How to Market your Digital Marketing Agency

Most people don’t really like to blow their own horn. Leading the charge of self-imposed humility are digital marketing agencies.

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September 2016

Finding the The Capo d’astro Bar

Had lunch with very interesting people yesterday. As per usual, the question of how I ended up working at a digital agency rather than going into the oil business like the rest of my family came up. I responded that, while the rest of my family sees the art in their science, I see the …

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November 2014

Digital Agency Lingo Explained

Digital agencies, like the military, have our own (usually abbreviated) language. Before you get lost in the lingo, let’s go through a few of my favorite terms digital agency-types might throw at you. “Anchor Pricing” Anchoring or focalism is a cognitive bias agencies may recommend as a pricing strategy. Basically, it works on the common …

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November 2014

Reactvertising (sort of)

From the Toronto-based digital agency that brought us Catvertising, John St, introduces Reactvertising™ (trademarked, of course). As one client remarks in the video, “there’s no one better at not thinking than these guys.” in social-media-marketing-is-the-greatest-thing-ever circles. &modestbranding=1&controls=0&showinfo=0&rel=0&fs=1 I hope our friends understand the video is just a funny (albeit dark), tongue-and-cheek idea from a digital …

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June 2012

GE Study Shows Shared Trumps Paid Content

For the longest time, it was assumed by marketers and social media gurus that shared content by friends and influencers carried more weight than self-serving paid ad placements According to a study by GE, people exposed to content via sharing had a significantly higher positive attitudes towards the Brand the content was from. There you …

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May 2012

Adland Romance in a Digital Agency

I just hear about this romantic story of a digital agency romance on Ad Age and we just had to share on such a rainy Texas Friday afternoon.

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January 2012

Google’s New Layout-Sensitive Algorithm

While millions of Americans are keeping their heads above water using Pay-Per-Click banner and text ads on their blogs and websites, Google has just announced a change to their algorithm that penalizes having too many ads with prime, “Above the Fold” placement. Let’s dig into this change a bit and see how it might effect webmasters of all websites.

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October 2011

TAI Celebrates 10th Anniversary

On Friday, October 21st the Temerlin Advertising Institute at SMU will be celebrating their 10 year anniversary and as an alum myself, I couldn’t be more proud of how the program continues to dominate.

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August 2011

TM’s New CEO Revives the Agency

TM, a Dallas-based advertising agency, had been in something of a funk, having lost marquee clients like Nationwide and loosing their CEO, Tom Hansen, to wheeled-shoe company Heelys. In the spring of 2010, Becca Weigman took the reigns with a goal of turning around the shaky agency.

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August 2010

Aim Small, Miss Small

I’ve never been much for hunting, but I do like target shooting. A friend of mine taught me to “aim small, miss small.” In other words, aim for the whole beer can and you might miss it entirely. Aim for the hole in the “g” on the label and, even if you miss the letter, …

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February 2009

Super Bowl Ads the Corporate Jet of Marketing?

This year Super Bowl ads ran a whopping $3 million dollars per 30-second spot. Although ads have run more than $3 million per spot in the past, this year marks the highest starting price to date. The question becomes, in an economy like this, does this kind of marketing convey stability and positive Branding or are Super Bowl ads becoming the corporate jet of marketing?

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