Budgeting – JDM Digital

October 2017

How to Choose a Web Designer

It’s essential to choose the right web design agency or web designer with the talent, experience, and technical know-how to get the job done right.

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Article

March 2013

Marketing Automation on a Shoestring Budget

Listen, marketing automation tools like Hubspot and Marketo are awesome and all, but who has the budget?! Even if you have the budget, who wants to spend it on automation tools? Here are just a few ways you can put your marketing on autopilot with next-to-no budget. Just for context, I was recently listening in …

13093 Views

Article

May 2012

Calculating an Adwords Budget

First off, I heart Google Adwords — big time. After all, it’s this cash cow that pays for the Google party. However, while working with a new client recently, we found their super-handy tools a bit lacking when it came to a simple and common question: “How much should I budget for Adwords?” So we did a little mathematical experiment with some surprising results.

2457 Views

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October 2011

Efficiency Path to Profitability in 2012

According to the small and medium-sized business experts at Ephor Group, American businesses are vulnerable to a double-dip recession and efficiency is the only path to profitability in 2012.

1010 Views

Article

August 2011

How much should a website cost?

Allow me to suspend my JDM bias for a moment and see if I can break down how websites are priced and why. The short answer is, you always get what you pay for, but let’s dig a little deeper than that cop-out.

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July 2009

You Can Afford to Interview

As job seekers have been told for months, the job market is a lagging indicator of a return to economic stability. For businesses looking toward 2010 optimistically, a there’s a catch-22 developing. They can’t afford to hire, but they need to hire to grow.

943 Views

Article

April 2008

Backwards Marketing Budgeting

When putting together your marketing budget, starting with a percentage of revenue, or building complicated SLAs or distributing detailed RFPs are all inefficient ways of determining your marketing budget and finding the perfect agency for the job.

1390 Views

Article