Everything #Campaign Strategy

November 2021

Performance and Job Satisfaction Survey for the Education Market

JDM Digital offers market research as one of our core service offerings. Right now, we’re conducting a survey of educators to understand job satisfaction, and their thoughts on performance reviews. The survey will remain anonymous. Participates may, if they choose, can be sent a copy of the research report once it’s complete. Do you know …

4146 Views

Article

January 2019

Super Bowl Ad Teasers 2019

Attention Super Bowl ad junkies, with two weeks left before the big game, here’s a look at a few of the 2019 Super Bowl ads you’ll be seeing.

1431 Views

Article

January 2019

Automating Newsletters with RSS-to-Email

How to setup and utilize MailChimp’s RSS-to-Email feature to automate responsive HTML newsletter generation, distribution, and tracking.

3755 Views

Support

October 2017

How to Syndicate Content to Apple News

How to publish your WordPress blog content to more than 400 million Apple News readers and give your content marketing a boost.

3849 Views

Labs Post

September 2017

How to Market your Digital Marketing Agency

Most people don’t really like to blow their own horn. Leading the charge of self-imposed humility are digital marketing agencies.

3006 Views

Article

November 2016

Google Analytics Campaign Tracking made Easy

We couldn’t help ourselves but to build a very simple web app we nicknamed Cliqued (pronounced “Clicked”). The project has just been released on GitHub. Just another one of those code projects by your friendly nerds at JDM Digital.

2656 Views

Article

September 2016

Finding the The Capo d’astro Bar

Had lunch with very interesting people yesterday. As per usual, the question of how I ended up working at a digital agency rather than going into the oil business like the rest of my family came up. I responded that, while the rest of my family sees the art in their science, I see the …

6969 Views

Article

December 2014

Designing a Web Form that Converts

Primarily, the ever-present web form is there to help both users and businesses achieve separate goals by establishing a “value exchange.” However, businesses get greedy asking for too much information in exchange for too little to the user. Let’s look at how we might strike a balance. 3 Types of Web Forms Generally speaking, there …

7809 Views

Article

November 2012

The Rule Of Reciprocation

So Black Friday and Cyber Monday are over, but retail marketing is just hitting its stride as we all sprint to the finish of 2012. There are many things retailers got right this year, but one I was surprised they still don’t seem to understand. It’s called the Rule of Reciprocation. Robert Cialdini, professor of …

1182 Views

Article

October 2012

Presidential Debate and the Pivot

If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action. That dodge, also known as a “pivot,” is a way of taking a question on one topic, and shifting the answer to a completely different topic. Is this anything new? Nope. The pivot originated in advertising. Let me give you …

1822 Views

Article

August 2012

Anything for Beer

Dallas digital agency buys prospects beer rather than asking them to complete a ‘meeting request’ form. Does it work? You bet! It’s proof that you can’t just blame the form. Blame the offer. “Nobody completes those ‘meeting request’ forms.” is how the conversation always starts. I’m not saying I disagree. I’m saying that it’s not …

3584 Views

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July 2012

White Paper Download Forms

Four ways to incorporate a white paper downloading landing page form into your WordPress website or blog. We’ll try not to get too nerdy…

9873 Views

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