Campaign Strategy – Page 2

July 2012

Inbound VS Outbound Marketing

These days, businesses have two basic choices for attracting and retaining customers. You can invest in acquiring new customers one-by-one, with techniques like cold calling and media buys. These strategies are referred to as “outbound marketing” since you’re “pushing” your message out and hoping it falls on receptive ears. The other (modern) option is “inbound …

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June 2012

Engage Your Fans with Facebook “Offers”

Facebook Pages now have a new, free tool to engage and incentivise fans. It’s called Facebook “Offers” and they are intended to be used and redeemed exclusively by your business page fans. The new “Offers” will be as easy to create as Facebook Ads, but they’re free for page Admins. Although this new addition is …

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May 2012

Trade Show Do’s and Don’ts

As we approach a break in the trade show season, here are the Top 10 Do’s and Don’ts we’ve learned over the years from numerous trade show exhibitions. 10. DON’T be afraid to ask questions A lot of first-time exhibitors are shy about asking the trade show staff questions prior to and during the show. …

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April 2012

A Bar Napkin Campaign

Not that we’re in the habit of promoting (much less complementing) our competition, but they did draw me in and elicit the reaction they were going for. Bravo!

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January 2012

No One can Resist a Monkey

Success at a trade show is all about standing out by thinking creatively–not just shouting a little louder.

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November 2011

“Shop Small” Campaign Idea

Perhaps you’ve thought about jumping on the “Shop Small” Saturday band wagon, but feel it’s too late. Not so. Consider the following “Shop Small” campaign idea.

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September 2011

The “Counter-Slander” Campaign

Heard about BMW’s “Marketing Ambush?” In Santa Monica, California, Audi posted a billboard advertising their new car as a direct competitor to BMW’s. The billboard sported the smug headline: “Your Move BMW.” How did BMW respond? A “Counter-Slander” campaign.

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July 2011

Micro-Branding: New Niche Strategy

Over the last 18 months, JDM put the strategy of Micro-Brands through an intensive research and develop process to perfect not just the brand strategy as a whole, but also the tactics necessary to execute multi-level branding and positioning as required by micro-branding.

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October 2010

Online PR Best Practices

Unlike the majority of the marketing mix, public relations doesn’t come across as self-serving—like advertising. Rather, a properly executed PR campaign will communicate your marketing message from an informational place. It’s important to realize that PR is an important part of the marketing mix. Online press releases are a step in the right direction. Just …

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April 2010

Marketers Not Using RSS Should be Fired

Understand the basics and you’ll see the immense value of RSS for modern marketers.

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April 2008

The Negative Campaign

The Negative Play, or Negative Sell, is one you’ve probably heard before when you hear that the sports car your looking at is too fast, or the TV is too big, or the painting is too expensive. If you hear you can’t have it, you want it more than ever. It’s simple human behavior. We …

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March 2008

The Slander Campaign Strategy

Slander is usually a dangerous play for marketers and a profitable play for lawyers. If successful however, it can pay off huge dividends, but tread softly–you wouldn’t like it if it were played on you… Although political smear campaigns made this strategy a household name, the Slander Play is a viable strategy if it’s executed …

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