Everything #Direct Mail

December 2012

Benchmark Email Study Misleading?

A new benchmark email marketing metric study conducted by marketing automation provider, Silverpop, looks at average email open rates, click-through rates and more. But, are the statistics optimistic or misleading?

1324 Views

Article

June 2012

Get a LOC on Direct Mail Marketing

Successful direct mail marketing begins with setting a few priorities. At JDM Digital, we categorize the direct mail campaign process into three parts: List, Offer, and Creative (or “LOC” for short). We also strongly prioritize our efforts in that order. That’s how you get a “LOC” on direct mail marketing! Direct Mail Marketing: “List” The …

3528 Views

Article

April 2012

A Bar Napkin Campaign

Not that we’re in the habit of promoting (much less complementing) our competition, but they did draw me in and elicit the reaction they were going for. Bravo!

2906 Views

Article

August 2010

Aim Small, Miss Small

I’ve never been much for hunting, but I do like target shooting. A friend of mine taught me to “aim small, miss small.” In other words, aim for the whole beer can and you might miss it entirely. Aim for the hole in the “g” on the label and, even if you miss the letter, …

1762 Views

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