Benchmark Email Study Misleading?
A new benchmark email marketing metric study conducted by marketing automation provider, Silverpop, looks at average email open rates, click-through rates and more. But, are the statistics optimistic or misleading?
All sorts of stuff related to #Direct Mail.
A new benchmark email marketing metric study conducted by marketing automation provider, Silverpop, looks at average email open rates, click-through rates and more. But, are the statistics optimistic or misleading?
Not that we’re in the habit of promoting (much less complementing) our competition, but they did draw me in and elicit the reaction they were going for. Bravo!