Marketing – JDM Digital

November 2018

HRmarketer Launches New Product and New Website

We’re thrilled to announce HRmarketer has launched a brand new website design to coincide with their new marketing platform release, Advocacy.

1386 Views

Article

September 2016

Finding the The Capo d’astro Bar

Had lunch with very interesting people yesterday. As per usual, the question of how I ended up working at a digital agency rather than going into the oil business like the rest of my family came up. I responded that, while the rest of my family sees the art in their science, I see the …

6905 Views

Article

July 2012

Inbound VS Outbound Marketing

These days, businesses have two basic choices for attracting and retaining customers. You can invest in acquiring new customers one-by-one, with techniques like cold calling and media buys. These strategies are referred to as “outbound marketing” since you’re “pushing” your message out and hoping it falls on receptive ears. The other (modern) option is “inbound …

3132 Views

Article

May 2012

Marketing the Value Matrix

I know that using words like “Value” and “Matrix” automatically make this sound like a bunch of meaningless industry jargon, but hang in there. I’ve been using the following Value/Innovation matrix for some time with clients and I think it’s time I share it with you too. Originally used as an explanation for the Dot-Com …

1991 Views

Article

January 2012

Daydream Away, says Research

Got a tough problem to solve? Try daydreaming. Contrary to the notion that daydreaming is a sign of laziness, letting the mind wander can actually let the parts of the brain associated with problem-solving become active, according to research by Kalina Christoff.

1093 Views

Article

December 2011

Frankenstein Marketing Technology

Technology makes life easier. For business, web technology allows for a level of integration and automation of some of the largest profit centers your business has (marketing, sales, support, operations, etc.). However, like Frankenstein’s monster, technology can sometimes run amok. If you’re ready to add some real value to your business through such web technologies …

1524 Views

Article

November 2011

HubSpot vs Marketo

As CRMs begin to become a more valuable tool for the WHOLE organization (marketing, sales, support, delivery and executives), I felt it critical to review a few of them for my clients. After a dozen or so demos of some of the top 360-degree CRM solutions on the market, I compiled the following PROs & CONs of the top two: HubSpot & Marketo.

2428 Views

Support

October 2011

Neiman’s Now Accepts Visa

I’ve said it before and I’ll say it again, never make it difficult for your customers to give you money. Well, Neiman Marcas has just gotten the message and will start accepting Visa and Mastercard.

951 Views

Article

August 2011

Recruiting with Riddles

Recruiting top talent is critical. As a digital agency, JDM is always on the lookout for talented developers and designers, but when we started looking into doing our own recruiting, the noise from applicants was deafening. Leave it to Google, to find a better way.

1479 Views

Article

July 2011

Resistance Outwits the Amateur

Resistance outwits the amateur with the oldest trick in the book: It uses his own enthusiasm against him. Resistance gets us to plunge into a project with an overambitious and unrealistic timetable for its completion. It knows we can’t sustain that level of intensity. We will hit the wall. We will crash.

1099 Views

Article

March 2010

Mobile Marketing Best Practices 2010

There’s been a lot of chatter about mobile marketing but little movement. That is, until you consider that today, the majority of mobile carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and the vast majority of users never leave home without their sensor-rich, wireless web-ready, palm-top computers that also happen to make …

1187 Views

Article

February 2008

The Holy Grail of Marketing

1 to 1 marketing or the ability to send your highly-relevant, personalized marketing communications to prospects as if you where speaking to them specifically, is often referred to as “the Holy Grail” of marketing. This is easier said than done. Traditionally, marketing activities simply targeted a demographic and in recent years specific psychographics, but those …

1360 Views

Article