PR – JDM Digital

September 2012

Publicity and the Toxic Shower Curtain

Once upon a time, there was a news conference at the New York University Medical Center led by a doctor representing an obscure if official-sounding group. They claimed revelations about how shower curtains are “routinely sold at multiple retail outlets” and can “release as many as 108 volatile chemicals into the air.” Thus, the Toxic …

866 Views

Article

June 2012

Sit Down, Shut Up & Listen

Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates an enormous amount of useless noise. From the conversations simultaneously taking place on any number of social channels, to news sites and blogs — you need a smart filter. A new(er) social media monitoring platform from …

1244 Views

Article

November 2011

HR Marketing & PR are a changin’

In a recent blog post by HRmarketer CEO, Mark Willaman, the case is made that things they are a changin’ in the world of marketing and PR — especially in the outsourced human resources world. As Mark puts it, “If you’re managing your marketing and PR the same way you did five years ago, you are doing it wrong today.”

1963 Views

Article

October 2011

Netflix Says No More Qwikster

In a member email sent today, Netflix says goodbye to Qwikster: one website, one account, one password.

1813 Views

Article

September 2011

NoFollow Links Ruin PR for SEO

Things they are ‘a chang’n–particularly when it comes to using online press releases as an off-page SEO strategy. Looking at the metrics across the board online PR just isn’t generating the inbound links it once did. Could it be because of something called “nofollow links” and “pagerank bleed”? You bet!

3730 Views

Article

September 2011

HRmarketer’s 10th Anniversary

HRmarketer, the most widely used online marketing and PR service in the human resource marketplace, is celebrating their 10th year in business this October at the 14th annual HR Technology conference with a drawing to win one of two iPad 2s.

958 Views

Article

August 2011

Online PR Distribution Tools Review

A few of JDM PR’s favorites are listed below along with price ranges, pros & cons, and our recommendations.

3130 Views

Labs Post

August 2011

CFO Compensation Report Published

In association with JDM Digital and MyCFOnetwork, a new 2011 Financial Executive Compensation report has been published. According to the report more than half of U.S. Financial Executives of privately held companies received a salary increase this year. However, the report details how public company CFOs continue to receive salaries 45% more than their privately …

1361 Views

Article

October 2010

Online PR Best Practices

Unlike the majority of the marketing mix, public relations doesn’t come across as self-serving—like advertising. Rather, a properly executed PR campaign will communicate your marketing message from an informational place. It’s important to realize that PR is an important part of the marketing mix. Online press releases are a step in the right direction. Just …

3293 Views

Article

March 2010

Online PR Trends to Follow

According to Janet Thaeler’s (@newspapergrl) article on AMEX’s OPEN Forum, the Internet has made it easier to find media contacts and form relationships with journalists, but more importantly the rise of social media and online PR has meant bypassing the media and going directly to your audience. Online PR has changed the PR industry and it’s not going back. While many of the same PR principles apply, there are a lot of new expectations for PR professionals.

1035 Views

Article