Trends – Page 2 – JDM Digital

September 2011

QR Codes Gone Too Far?

QR Codes, or quick response codes are a type of 2D bar code used by smart phones to scan and pull up a coded web address. In recent months, perhaps QR codes have gone too far… Let’s crack the QR code. These special bar codes can be scanned by any smart phone with a camera, …

1768 Views

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July 2011

Web Tech Trends 2012

Early this year, HTML5 began to come of age. CSS3 matured alongside widespread adoption of the @font-face selector and the release of Rails 3.0 (which is partly what our Central enterprise project manager runs on). Clearly, it was a busy year for advanced web technologies. What web technology trends are on the horizon for 2012? …

1847 Views

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March 2010

Online PR Trends to Follow

According to Janet Thaeler’s (@newspapergrl) article on AMEX’s OPEN Forum, the Internet has made it easier to find media contacts and form relationships with journalists, but more importantly the rise of social media and online PR has meant bypassing the media and going directly to your audience. Online PR has changed the PR industry and it’s not going back. While many of the same PR principles apply, there are a lot of new expectations for PR professionals.

1134 Views

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March 2010

Report Suggests 10-20% Hiring Increase

Amidst the doom and gloom in the job market, a new hiring trends report, published by our friends at HRmarketer, finds The report, “Trends in HR Marketing: HR Buyer’ Behavior: What to Expect in 2010,” is based on data from human resource and employee benefit buyers collected during October and November of 2009 and has …

998 Views

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February 2010

Branding Trends 2010

In Robert Passikoff’s, “Top 10 Brand and Marketing Trends for 2010” article for UTalkMarketing.com, he makes a few good points but neglects a larger issue facing brands in 2010. Passikoff writes: Old tricks don’t work/won’t work anymore In case your brand didn’t get the memo here it is -consumers are on to brands trying to …

1006 Views

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February 2009

The Future of Mobile

There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those). While it took 100 years for landline phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16. And fewer teens are wearing watches now because they use their phones to tell time instead. So it’s safe to say that the mobile phone may be the most prolific consumer product ever invented.

881 Views

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February 2008

The Holy Grail of Marketing

1 to 1 marketing or the ability to send your highly-relevant, personalized marketing communications to prospects as if you where speaking to them specifically, is often referred to as “the Holy Grail” of marketing. This is easier said than done. Traditionally, marketing activities simply targeted a demographic and in recent years specific psychographics, but those …

1349 Views

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