March 2008 Da Vinci V.S. PicassoA lot of people think that designers charge too much money for something just to “look pretty.” Being a designer is very different from being an artist and the two are often confused. Let me explain. Read More 1,158 Views
March 2008 The Slander Campaign StrategySlander is usually a dangerous play for marketers and a profitable play for lawyers. If successful however, it can pay off huge dividends, but tread softly–you wouldn’t like it if it were played on you… Although political smear campaigns made this strategy a household name, the Slander Play is a viable strategy if it’s executed … Read More 2,342 Views