Breaking Up With Your Website

Breaking up is hard, especially when it’s with your own website. You’ve watched it both flourish and struggle. You have invested much more into it than just time and money, but maybe it’s time for something new.

Your business has grown and your needs have changed. But how do you know it’s time to dump your old website and build something new?

Red Flags

There are numerous indicators it’s time for a redesign. It’s often best to look at what the data tells you. Slow load times, high bounce rates, a gradual decline in website traffic, lackluster engagement metrics or even an uptick in visitor complaints are all good signs it’s time for a change.

Find the Balance

While there is a laundry list of reasons that could indicate it’s time for a redesign, the key is to identify the most pressing issues so the new site will address them. This is especially true for established sites with loyal followers. You don’t want to throw away a fan-favorite feature. In fact, finding a balance between new and old is a valuable struggle in the redesign process.

Going Public

Revealing a brand’s new website to the general public is actually the beginning of the project–not the end. Regular testing and monitoring analytics are required to ensure your new digital property reaches its full potential.

In the end, this optimization period of a redesign is a continuous process. By testing new features and monitoring customer feedback, however, your new site will evolve with your business and your customer preferences. That means you won’t have to deal with another gut-wrenching breakup anytime soon.

UPDATE

We recently broke up with our old website.  Read a little about the gut wrenching process behind our latest brand refresh.  Of course, we do this stuff most years.