Jenee Echard – Page 4

July 2011

Apollo Names JDM AoR

Apollo Sales & Marketing Group, a Houston-based B2B sales and marketing firm, announced today their strategic partnership with JDM, a modular digital agency based in Dallas.

1,132 Views

February 2011

5 Ways to Improve Your Landing Page

Landing Pages are one of those web page types that can become the real workhorse of your online advertising efforts. Here’s just a few easy ways to increase conversion rates of your landing pages so this workhorse becomes the star of the show. 1. Test, Test, Test – 3 Keys to Success Before we get …

1,528 Views

January 2011

JDM Takes on 1st Pro Bono Client

JDM is a small, digital agency and as a team we believe in “Good Will Equity.” To that end, we took on our first Pro Bono client, Funkytown Flyers, and completed a game-changing community site for them to continue the great work they do. Makes us feel warm and fuzzy inside.

1,174 Views

August 2010

Hidden SEO Gold

As Analytics Evangelist Avinash Kaushik explained in an interview for Search Engine Strategies 2010 Expo, most people only look at the first 10-20 results that their analytics tool provides. However, this is only the beginning of what the data can show.

988 Views

July 2010

The Psychology of Design

A lot of people took at least one psychology class in college but few learned to apply what they learned to their business. Fact is, marketing is by definition psychology applied to business. Customers make purchase decisions based largely on the messages they receive. However, are we crafting that message carefully enough? Like the conductor in front of his orchestra, we aim to tune and pace our marketing message for maximum impact.

1,575 Views

May 2010

The 5 Second Focus Group

Traditional focus grouping, eye path mapping, and split tests are all valuable tools, but they’re cumbersome, expensive and slow. Enter “FiveSecondTest.com.”

1,143 Views

March 2008

Da Vinci V.S. Picasso

A lot of people think that designers charge too much money for something just to “look pretty.” Being a designer is very different from being an artist and the two are often confused. Let me explain.

1,301 Views