Justin Downey – Page 15

December 2012

Benchmark Email Study Misleading?

A new benchmark email marketing metric study conducted by marketing automation provider, Silverpop, looks at average email open rates, click-through rates and more. But, are the statistics optimistic or misleading?

1,301 Views

November 2012

The Rule Of Reciprocation

So Black Friday and Cyber Monday are over, but retail marketing is just hitting its stride as we all sprint to the finish of 2012. There are many things retailers got right this year, but one I was surprised they still don’t seem to understand. It’s called the Rule of Reciprocation. Robert Cialdini, professor of …

1,143 Views

November 2012

YDL Names JDM Digital AoR

YDL, a premium dental laboratory based in Carrolton, Texas, has named JDM Agency of Record (AoR). Under the new engagement, JDM will be providing ongoing content marketing services which include: social media, copywriting and a new HTML newsletter, “The Crown.”

1,167 Views

November 2012

LinkedIn Company Pages Update

Just a little while after Twitter updated their profile pages, LinkedIn announced a similar update to its company pages. The new LinkedIn company pages sport more imagry, more depth and more functionality than in previous incarnations. All-in-all, we’d say LinkedIn has finally found a way to shine sh*t.

1,046 Views

November 2012

Why Website Max Width 960px?

Responsive websites are here to stay, but why do they always have a max-width of 960px? Isn’t that SO 2009?! Should we get away from the 960 standard width in lieu of a max-width of more like 1140px? The answer is nerdy, but interesting for you math lovers. Today, the most common maximum screen resolution …

9,479 Views

November 2012

Announcing the “Raving Fan” Discount

Although we’ve been offering the “Raving Fan” discount for some time, we’ve never really made it a point to advertise it. Today, we’re proud to announce we’re rolling it out officially.

1,080 Views

October 2012

5 Beers with JDM’s New Copywriter

On a cloudy Friday afternoon around 4, Dylan Mathis walked into my office for his interview and said “Want to grab a beer?” A strong opening line. We headed out to my favorite watering hole and after about 5 beers, JDM had a new copywriter. The conversation went something like this…

1,327 Views

October 2012

Presidential Debate and the Pivot

If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action. That dodge, also known as a “pivot,” is a way of taking a question on one topic, and shifting the answer to a completely different topic. Is this anything new? Nope. The pivot originated in advertising. Let me give you …

1,800 Views

September 2012

60% Will Leave Your Mobile-Unfriendly Site

New research from Google shows 60% of consumers are more likely to buy from a mobile-friendly site, and about as many (61%) say they’ll abandon a mobile site if they don’t see what they want right away.

3,273 Views

September 2012

Brands Are Not People – really?

Conventional social media wisdom says that a Brands Facebook page shouldn’t be any different from yours or mine. Ultimately that means that Brands have to act just like real people, but according to a CEB survey, customers don’t want Brands acting like people. It’s much simpler than that.

1,523 Views

September 2012

Research Shows Online Effects Real-World

New research in the journal Nature highlights the potential for online social networks shaping real-world behavior.

1,019 Views

September 2012

GoDaddy is Down and So Are You

No it’s not just you. GoDaddy is down at the moment and (somehow) they’ve taken millions of sites down with them. According to the official GoDaddy Twitter account the company is aware of the issue and is working to resolve it. For the latest updates, check out Techcrunch’s coverage (obviously not hosted with GoDaddy). Thinking …

1,270 Views