Insights by Justin Downey

July 2012

White Paper Download Forms

Four ways to incorporate a white paper downloading landing page form into your WordPress website or blog. We’ll try not to get too nerdy…

10,282 Views

July 2012

Jenee Celebrates 5 Years at JDM

Today our Creative Director, Jenee Oxley-Echard, is celebrating 5 years with JDM. It’s been a wild ride and we’re proud she’s still here and kicking butt.

1,124 Views

July 2012

These days, businesses have two basic choices for attracting and retaining customers. You can invest in acquiring new customers one-by-one, with techniques like cold calling and media buys. These strategies are referred to as “outbound marketing” since you’re “pushing” your message out and hoping it falls on receptive ears. The other (modern) option is “inbound …

3,323 Views

July 2012

Online Printer Review, Shmoggo

JDM is a digital agency, but we certainly know our way around the print world. Over the years we’ve had a lot of experience with various printers and have even been known to write a review on some of our favorites. So, when Shmoggo, a new online print shop, asked us to review them, we agreed and secretly did a test print run. The results were, well, not good.

1,510 Views

June 2012

Sit Down, Shut Up & Listen

Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates an enormous amount of useless noise. From the conversations simultaneously taking place on any number of social channels, to news sites and blogs — you need a smart filter. A new(er) social media monitoring platform from …

1,523 Views

June 2012

PayPal’s Website Redesign – Finally!

Just a week ago, PayPal.com got a much needed redesign.

1,267 Views

June 2012

Engage Your Fans with Facebook “Offers”

Facebook Pages now have a new, free tool to engage and incentivise fans. It’s called Facebook “Offers” and they are intended to be used and redeemed exclusively by your business page fans. The new “Offers” will be as easy to create as Facebook Ads, but they’re free for page Admins. Although this new addition is …

1,137 Views

June 2012

Is Google going to punish “over-optimization”?

So Google’s Matt Cutts said something at SXSW back in March about Google introducing a filter/penalty change to possibly punish websites that “over-optimize”. That poor choice of words caused something of a digital freak-out over the last few months. Let’s take a look at the reality of what Mr. Cutts was trying to say.

1,293 Views

June 2012

Facebook Pages mean Business

Facebook Profiles are for people. Facebook Pages are for business. The difference matters–a lot.

1,305 Views

June 2012

Get a LOC on Direct Mail Marketing

Successful direct mail marketing begins with setting a few priorities. At JDM Digital, we categorize the direct mail campaign process into three parts: List, Offer, and Creative (or “LOC” for short). We also strongly prioritize our efforts in that order. That’s how you get a “LOC” on direct mail marketing! Direct Mail Marketing: “List” The …

3,679 Views

June 2012

IE 10’s “Do Not Track” Default Controversy

From the FTC to the W3C and all the advertisers in between, there’s a controversy brewing regarding Microsoft’s announcement that its new browser, Internet Explorer 10, will have its “Do Not Track” function turned on by default.

1,375 Views

June 2012

Authorship – Your picture in search results

Ever wonder why some people’s faces are showing up in search results? How do they do that? They do it by linking and then adding the Google Authorship META information to one of the links on their site. This makes what is called a “rich snippet.” How do you get your picture in search results? …

1,413 Views

White Paper Download Forms

Jenee Celebrates 5 Years at JDM

Inbound VS Outbound Marketing

Online Printer Review, Shmoggo

Sit Down, Shut Up & Listen

PayPal’s Website Redesign – Finally!

Engage Your Fans with Facebook “Offers”

Is Google going to punish “over-optimization”?

Facebook Pages mean Business

Get a LOC on Direct Mail Marketing

IE 10’s “Do Not Track” Default Controversy

Authorship – Your picture in search results