Justin Downey – Page 24

August 2010

Aim Small, Miss Small

I’ve never been much for hunting, but I do like target shooting. A friend of mine taught me to “aim small, miss small.” In other words, aim for the whole beer can and you might miss it entirely. Aim for the hole in the “g” on the label and, even if you miss the letter, …

1,743 Views

July 2010

OMS 2010 Social Media Tips

The 2010 Online Marketing Summit was recently held in Dallas. Take a look at a few of our social media learns from the conference.

1,121 Views

July 2010

Sugar CRM, How Sweet it is!

CRM solutions have been broadly recognized and widely implemented as part of any sales-focused organization’s sales and marketing strategy. These days, leveraging a CRM solution as a touch-point between sales, marketing and customer service is 21st century marketing 101. The challenge for small businesses or even medium-sized businesses working with ever-tighter budgets is that a …

2,164 Views

April 2010

Marketers Not Using RSS Should be Fired

Understand the basics and you’ll see the immense value of RSS for modern marketers.

1,617 Views

March 2010

Mobile Marketing Best Practices 2010

There’s been a lot of chatter about mobile marketing but little movement. That is, until you consider that today, the majority of mobile carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and the vast majority of users never leave home without their sensor-rich, wireless web-ready, palm-top computers that also happen to make …

1,186 Views

March 2010

Report Suggests 10-20% Hiring Increase

Amidst the doom and gloom in the job market, a new hiring trends report, published by our friends at HRmarketer, finds The report, “Trends in HR Marketing: HR Buyer’ Behavior: What to Expect in 2010,” is based on data from human resource and employee benefit buyers collected during October and November of 2009 and has …

1,009 Views

February 2010

Branding Trends 2010

In Robert Passikoff’s, “Top 10 Brand and Marketing Trends for 2010” article for UTalkMarketing.com, he makes a few good points but neglects a larger issue facing brands in 2010. Passikoff writes: Old tricks don’t work/won’t work anymore In case your brand didn’t get the memo here it is -consumers are on to brands trying to …

1,019 Views

December 2009

Scorched Earth Branding

Hot Brands tend to end up in one of two places. Some burn too bright and fade quickly. These are remembered as fads. Some others burn hot and simmer steadily for decades. These Brands become iconic. So, what’s the trick to steering your Brand toward iconic? The good news is, you have more control than …

1,821 Views

November 2009

VoiceAdvantage Hiring Frenzy

harQuen unveiled VoiceScreener (now VoiceAdvantage) which lets its account holders set up a web-based dashboard to develop and distribute custom-recorded phone interviews so business owners, hiring managers or recruiters can quickly and efficiently find those perfect candidates. VoiceAdvantage couldn’t come at a better time–especially in this holiday job market.

949 Views

November 2009

The State of CRM

According to Silverpop (an engagement marketing solution which blends CRM, SFA and marketing automation together), Salesforce.com is the most popular solution by a landslide, accounting for almost 40% adoption by the several hundred surveyed.

1,817 Views

July 2009

You Can Afford to Interview

As job seekers have been told for months, the job market is a lagging indicator of a return to economic stability. For businesses looking toward 2010 optimistically, a there’s a catch-22 developing. They can’t afford to hire, but they need to hire to grow.

944 Views

February 2009

Super Bowl Ads the Corporate Jet of Marketing?

This year Super Bowl ads ran a whopping $3 million dollars per 30-second spot. Although ads have run more than $3 million per spot in the past, this year marks the highest starting price to date. The question becomes, in an economy like this, does this kind of marketing convey stability and positive Branding or are Super Bowl ads becoming the corporate jet of marketing?

1,015 Views