Justin Downey – Page 25

July 2008

Shame on Google’s “Aging Delay”

Lawrence Deon in a post on “Web Marketing Now”, wrote about the length of time it takes Google to calculate and attribute a higher page rank to a much deserving website. Originally, it was to eliminate “link farms” and other unfair SEO behavior, but they’ve gone too far!

1,230 Views

July 2008

Ruin a Rebranding in 5 Steps

Today, competition is heating up and consumer spending is down. It’s a natural tendency for businesses to look to changing their Brand through a rebranding exercise, rather than looking at themselves and making a real change. Like trading your bathroom mirror for a fun house one rather than just hitting the gym, rebranding without rethinking …

2,992 Views

April 2008

Backwards Marketing Budgeting

When putting together your marketing budget, starting with a percentage of revenue, or building complicated SLAs or distributing detailed RFPs are all inefficient ways of determining your marketing budget and finding the perfect agency for the job.

1,392 Views

April 2008

The Negative Campaign

The Negative Play, or Negative Sell, is one you’ve probably heard before when you hear that the sports car your looking at is too fast, or the TV is too big, or the painting is too expensive. If you hear you can’t have it, you want it more than ever. It’s simple human behavior. We …

1,161 Views

March 2008

The Slander Campaign Strategy

Slander is usually a dangerous play for marketers and a profitable play for lawyers. If successful however, it can pay off huge dividends, but tread softly–you wouldn’t like it if it were played on you… Although political smear campaigns made this strategy a household name, the Slander Play is a viable strategy if it’s executed …

2,514 Views

February 2008

The Holy Grail of Marketing

1 to 1 marketing or the ability to send your highly-relevant, personalized marketing communications to prospects as if you where speaking to them specifically, is often referred to as “the Holy Grail” of marketing. This is easier said than done. Traditionally, marketing activities simply targeted a demographic and in recent years specific psychographics, but those …

1,360 Views

January 2008

Gotcha Marketing

Bob Sullivan recently published “Gotcha Capitalism”. It’s all about the culture of how hidden fees designed to rip you off every time, have somehow become so common we barely notice or know how to avoid them anymore. While Bob’s got it right that we’ve become so used to rip offs like rental car insurance, airline …

2,800 Views

November 2007

The Unattainable Triangle

Branding experts refer to the “unattainable triangle” as composed of quality, price, and speed. All products or services have two out of the three sides of the triangle. The triangle is unattainable for two reasons. The first is logistical. Providing high-quality service with faster-than-average turnaround time is going to cost you more money than your …

5,414 Views

July 2007

The Power Play

The Power Play is the last-ditch, off-the-wall, marketing campaign strategy that’s designed to make your audience stand up and pay attention.

2,348 Views

July 2007

Justin Downey Marketing is now JDM

JDM is now a full-service marketing firm providing our Texas-based clients marketing services that combine proven strategies, innovative tactics and emerging technology. We’re developing cutting-edge marketing activities that not just revolutionize marketing, they evolve it. The traditional agency model can be painfully inefficient and teeth-grindingly, well, traditional. We characterize our approach as Marketing Evolved™ because …

1,835 Views

June 2007

Teaser Marketing Campaign

The Teaser campaign is a powerful way to draw attention to a new offering even before it’s ready.

2,001 Views

January 2007

Thought Leadership

Thought leadership can be a powerful marketing strategy for B2B companies, if you’re willing to invest adequately in it.

1,468 Views