Insights by Justin Downey

July 2007

The Power Play

The Power Play is the last-ditch, off-the-wall, marketing campaign strategy that’s designed to make your audience stand up and pay attention.

2,548 Views

July 2007

Justin Downey Marketing is now JDM

JDM is now a full-service marketing firm providing our Texas-based clients marketing services that combine proven strategies, innovative tactics and emerging technology. We’re developing cutting-edge marketing activities that not just revolutionize marketing, they evolve it. The traditional agency model can be painfully inefficient and teeth-grindingly, well, traditional. We characterize our approach as Marketing Evolved™ because …

1,986 Views

June 2007

Teaser Marketing Campaign

The Teaser campaign is a powerful way to draw attention to a new offering even before it’s ready.

2,189 Views

January 2007

Thought Leadership

Thought leadership can be a powerful marketing strategy for B2B companies, if you’re willing to invest adequately in it.

1,699 Views