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Mobile Marketing Best Practices 2010

There’s been a lot of chatter about mobile marketing but little movement. That is, until you consider that today, the majority of mobile carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and the vast majority of users never leave home without their sensor-rich, wireless web-ready, palm-top computers that also happen to make …

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Real Simple Syndication (RSS) Simplified

Simply put, RSS is a standardized, un-styled web page format used to publish frequently updated web content—such as blogs, news, job postings, etc. These standardized web pages (or ‘Feeds’) can be displayed (sometimes referred to as ‘consumed’) in RSS readers (like a web browser) or “aggregators” like Outlook or Feedburner. Here’s the point of RSS …

3,607 Views

The State of CRM

According to Silverpop (an engagement marketing solution which blends CRM, SFA and marketing automation together), Salesforce.com is the most popular solution by a landslide, accounting for almost 40% adoption by the several hundred surveyed.

1,825 Views

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