News & Insights Blog | JDM Digital

Reach Wise. Reach West. Just Reach.

For almost a decade, Kevin Grossman has been a top influencer in leadership, human resources, talent management and recruiting, as well as a prolific “HR business” blogger. So when Kevin approached JDM looking to completely revamp his blog we were flattered – to say the least.

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Art + Web Technology = YDL New Website

JDM Digital is proud to announce the launch of YDL Dental’s new website. The subtle gradients and textures combined with professional photography and 3rd-generation development technologies to arrive at a site that clearly communicates YDL’s value statement, “Artistry & Technology.” The site, proudly powered by WordPress, is on a flexible and responsive framework (re-size your …

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Presidential Debate and the Pivot

If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action. That dodge, also known as a “pivot,” is a way of taking a question on one topic, and shifting the answer to a completely different topic. Is this anything new? Nope. The pivot originated in advertising. Let me give you …

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Developer VS Designer

To a web developer, the problem is a clumsy stacking of concurrently loading processes, interfering with the smooth functioning of JavaScript. To a web designer, the problem is the idea sucks.

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60% Will Leave Your Mobile-Unfriendly Site

New research from Google shows 60% of consumers are more likely to buy from a mobile-friendly site, and about as many (61%) say they’ll abandon a mobile site if they don’t see what they want right away.

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Know Thy Website Audience

To put it bluntly, if you build a site for everyone, it will appeal to no one. You have to know thy audience and speak to them (specifically) with every layout, font and color choice. In the discovery phase of almost every project we complete, we ask clients, “Who is your target audience?” More often …

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Brands Are Not People – really?

Conventional social media wisdom says that a Brands Facebook page shouldn’t be any different from yours or mine. Ultimately that means that Brands have to act just like real people, but according to a CEB survey, customers don’t want Brands acting like people. It’s much simpler than that.

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Let there be Web Departments

In many businesses, the website is managed by either the marketing or IT departments. Unfortunately, neither are really best suited for this initiative and inevitably it leads to a turf war where the only casualty is the website itself. Your website is not a bastard of your brochures, nor an outgrowth of your group calendar. …

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eBay Unveils New (less bubbly) Logo

eBay, by far the largest auction site, has been struggling in recent years. Yesterday, 17 years to the month since the site launched, they unveiled a new logo that ditches the quirky, overlapping, and bubbly letters for a grown-up and straightened up version set in tightly-kerned Univers Extended (that’s a font). The Google-esque color scheme …

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Research Shows Online Effects Real-World

New research in the journal Nature highlights the potential for online social networks shaping real-world behavior.

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Publicity and the Toxic Shower Curtain

Once upon a time, there was a news conference at the New York University Medical Center led by a doctor representing an obscure if official-sounding group. They claimed revelations about how shower curtains are “routinely sold at multiple retail outlets” and can “release as many as 108 volatile chemicals into the air.” Thus, the Toxic …

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GoDaddy is Down and So Are You

No it’s not just you. GoDaddy is down at the moment and (somehow) they’ve taken millions of sites down with them. According to the official GoDaddy Twitter account the company is aware of the issue and is working to resolve it. For the latest updates, check out Techcrunch’s coverage (obviously not hosted with GoDaddy). Thinking …

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