News & Insights Blog | JDM Digital

Engage Your Fans with Facebook “Offers”

Facebook Pages now have a new, free tool to engage and incentivise fans. It’s called Facebook “Offers” and they are intended to be used and redeemed exclusively by your business page fans. The new “Offers” will be as easy to create as Facebook Ads, but they’re free for page Admins. Although this new addition is …

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Is Google going to punish “over-optimization”?

So Google’s Matt Cutts said something at SXSW back in March about Google introducing a filter/penalty change to possibly punish websites that “over-optimize”. That poor choice of words caused something of a digital freak-out over the last few months. Let’s take a look at the reality of what Mr. Cutts was trying to say.

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Facebook Pages mean Business

Facebook Profiles are for people. Facebook Pages are for business. The difference matters–a lot.

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Before you Upgrade, Backup

Whether your company’s website is built on WordPress, Joomla, Drupal or any other CMS, just about everybody recommends you backup your database and files before you upgrade the core. That’s easier said than done, so let’s take a look at a few ways to backup all that precious stuff before you upgrade and possibly shoot …

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Get a LOC on Direct Mail Marketing

Successful direct mail marketing begins with setting a few priorities. At JDM Digital, we categorize the direct mail campaign process into three parts: List, Offer, and Creative (or “LOC” for short). We also strongly prioritize our efforts in that order. That’s how you get a “LOC” on direct mail marketing! Direct Mail Marketing: “List” The …

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IE 10’s “Do Not Track” Default Controversy

From the FTC to the W3C and all the advertisers in between, there’s a controversy brewing regarding Microsoft’s announcement that its new browser, Internet Explorer 10, will have its “Do Not Track” function turned on by default.

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Authorship – Your picture in search results

Ever wonder why some people’s faces are showing up in search results? How do they do that? They do it by linking and then adding the Google Authorship META information to one of the links on their site. This makes what is called a “rich snippet.” How do you get your picture in search results? …

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GE Study Shows Shared Trumps Paid Content

For the longest time, it was assumed by marketers and social media gurus that shared content by friends and influencers carried more weight than self-serving paid ad placements According to a study by GE, people exposed to content via sharing had a significantly higher positive attitudes towards the Brand the content was from. There you …

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PPC vs SEO – Pros & Cons

Generally speaking, boosting traffic to your website means you have two basic options: pay-per-click (PPC) advertising or organic search engine optimization (SEO). The question is, which one is the right one for you and what are the Pros & Cons of each? Take a look at any search engine results page (see the slider above) …

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Responsive Web Design in a Post-PC World

I think we all can agree that websites and the internet are here to stay. The growth of smart-phones, tablets (let’s be honest, iPad), and netbooks are increasing every year. In fact, it’s estimated there will be 1 mobile device for every person on earth by 2016. So let’s agree we’re in a “Post-PC” world …

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Service Exchange is for Suckers

JDM Digital has roots in small business marketing and as such we’ve long offered service exchanges as a deal structure for small, up and coming businesses which need a digital leg up — until now. For the second time, a client on a service exchange agreement has refused to actually exchange their services for our …

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Chrome Gives IE a Run for Their Money

By at least one measure, the browser battleground is changing. According to data released yesterday by StatCounter, Google’s browser, Chrome, narrowly exceeds world-wide usage of Microsoft’s Internet Explorer by a few percentage points. That was yesterday. Today is another day and the debate over the StatCounter data continues. Skipping the skepticism, what does this all mean to you and your business website?

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