Insights – Page 26 – JDM Digital

Take the Tour. Forget the Demo!

With all sorts of SaaS businesses, the most critical phase of the sales process is the demo. The trouble with converting sales prospects into sales opportunities is low conversion rates. Here’s a Big Idea to increase your demos by 10 to 15 percent.

1,047 Views

Google PageRank Update – Does it Matter?

Google has just announced an update to the PageRank values of many sites within the Google Toolbar. This is the first significant toolbar PageRank update since April of 2010.

1,167 Views

JDM Takes on 1st Pro Bono Client

JDM is a small, digital agency and as a team we believe in “Good Will Equity.” To that end, we took on our first Pro Bono client, Funkytown Flyers, and completed a game-changing community site for them to continue the great work they do. Makes us feel warm and fuzzy inside.

1,190 Views

Social Media to Sales Lead

Unless you’ve been living under a rock for the past few months, you’ve certainly heard about “Google Instant.” What you may not know about is Google’s “Realtime,” a new(er) feature that can turn all that brain-bleeding online chatter into useful marketing data that, for the savvy marketer, can translate into uber-relevant sales opportunities. For the …

1,244 Views

Cornish Time

To the rural English, the hectic work schedule of Americans is proof that we can’t do anything in moderation. To them, we work too much. We earn too much money and spend far more even than we make. As a visitor to Cornwall, it’s hard to argue with that logic.

1,010 Views

I hate passwords!

These days, it seems that everybody has some sort of online client portal they want to manage you through. Currently, I’m maintaining a list of over 350 different usernames and passwords for all the various portals I’m supposed to be using. Worse, my company has been working on a client portal too. Et tu, JDM?!

1,157 Views

JDM News Named Top B2B Blogs 2010

We’ve worked hard over the years making JDM Digital’s blog (in all its reincarnations) a valuable resource. Today we’re proud to announce making Proteus B2B’s “Top B2B Blogs” list. The Criteria: The criteria for inclusion in the “Top B2B Blogs” list is unbiased and consists mainly of the following: Blog is at least 3 months …

1,364 Views

GREAT Marketing will RUIN a good product

Great marketing can simply ruin a low-quality or even good-quality product or service. Before you dismiss this post on its face, let me offer an example we can all relate to. Banking in the 00s has become a “Gotcha Marketer’s” paradise. Sky-high ATM fees, bank fees, huge conglomerates with no ties or interest in the …

2,864 Views

Halloween Consumer Spending Index

These days, the economy is far more scary than ghouls and goblins, but that didn’t stop Americans from embracing the (expensive) delights of Halloween.

919 Views

Who is Andy Boyd?

A self-described ‘compulsive learner’, JDM’s new developer, Andy Boyd has extensive experience with both media production and data systems. He approaches challenges with well-honed analytical and aesthetic abilities, allowing him to tailor both systems architectures and the media content.

923 Views

Don’t Penalize Payment!

On the first day of my very first pricing class in college, the professor opened with the following one-line statement: “Never make it hard for customers to give you money!” The lesson was simple. Get as sophisticated as you like setting up pricing structures, but for god’s sake, don’t make it hard to actually pay. So why do so many businesses not just make it hard to pay them, but actually charge a penalty if you don’t pay them in the manner they prefer?!

1,457 Views

Online PR Best Practices

Unlike the majority of the marketing mix, public relations doesn’t come across as self-serving—like advertising. Rather, a properly executed PR campaign will communicate your marketing message from an informational place. It’s important to realize that PR is an important part of the marketing mix. Online press releases are a step in the right direction. Just …

3,415 Views

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