Insights – Page 27 – JDM Digital

URL Shorteners Wolves in Sheeps Clothing?

URL shorteners, such as bit.ly and tinyurl, are services that help take longer URLs (which can be over a hundred characters long) and transform them into manageable links that almost never exceed 20 characters.

1,468 Views

Aim Small, Miss Small

I’ve never been much for hunting, but I do like target shooting. A friend of mine taught me to “aim small, miss small.” In other words, aim for the whole beer can and you might miss it entirely. Aim for the hole in the “g” on the label and, even if you miss the letter, …

1,753 Views

Hidden SEO Gold

As Analytics Evangelist Avinash Kaushik explained in an interview for Search Engine Strategies 2010 Expo, most people only look at the first 10-20 results that their analytics tool provides. However, this is only the beginning of what the data can show.

1,007 Views

OMS 2010 Social Media Tips

The 2010 Online Marketing Summit was recently held in Dallas. Take a look at a few of our social media learns from the conference.

1,128 Views

Has Facebook Jumped the Shark?

In 2007, MySpace reached critical mass with just 3 million members and the thought began to creep into everyone’s mind that the giant may soon be toppled. After a combination of technical & security fowl-ups and a surge in spam, the giant, indeed fell.

987 Views

The Psychology of Design

A lot of people took at least one psychology class in college but few learned to apply what they learned to their business. Fact is, marketing is by definition psychology applied to business. Customers make purchase decisions based largely on the messages they receive. However, are we crafting that message carefully enough? Like the conductor in front of his orchestra, we aim to tune and pace our marketing message for maximum impact.

1,592 Views

The 5 Second Focus Group

Traditional focus grouping, eye path mapping, and split tests are all valuable tools, but they’re cumbersome, expensive and slow. Enter “FiveSecondTest.com.”

1,166 Views

Marketers Not Using RSS Should be Fired

Understand the basics and you’ll see the immense value of RSS for modern marketers.

1,625 Views

Online PR Trends to Follow

According to Janet Thaeler’s (@newspapergrl) article on AMEX’s OPEN Forum, the Internet has made it easier to find media contacts and form relationships with journalists, but more importantly the rise of social media and online PR has meant bypassing the media and going directly to your audience. Online PR has changed the PR industry and it’s not going back. While many of the same PR principles apply, there are a lot of new expectations for PR professionals.

1,149 Views

Mobile Marketing Best Practices 2010

There’s been a lot of chatter about mobile marketing but little movement. That is, until you consider that today, the majority of mobile carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and the vast majority of users never leave home without their sensor-rich, wireless web-ready, palm-top computers that also happen to make …

1,222 Views

Report Suggests 10-20% Hiring Increase

Amidst the doom and gloom in the job market, a new hiring trends report, published by our friends at HRmarketer, finds The report, “Trends in HR Marketing: HR Buyer’ Behavior: What to Expect in 2010,” is based on data from human resource and employee benefit buyers collected during October and November of 2009 and has …

1,017 Views

Branding Trends 2010

In Robert Passikoff’s, “Top 10 Brand and Marketing Trends for 2010” article for UTalkMarketing.com, he makes a few good points but neglects a larger issue facing brands in 2010. Passikoff writes: Old tricks don’t work/won’t work anymore In case your brand didn’t get the memo here it is -consumers are on to brands trying to …

1,036 Views

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