News & Insights Blog | JDM Digital

Don’t Penalize Payment!

On the first day of my very first pricing class in college, the professor opened with the following one-line statement: “Never make it hard for customers to give you money!” The lesson was simple. Get as sophisticated as you like setting up pricing structures, but for god’s sake, don’t make it hard to actually pay. So why do so many businesses not just make it hard to pay them, but actually charge a penalty if you don’t pay them in the manner they prefer?!

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Online PR Best Practices

Unlike the majority of the marketing mix, public relations doesn’t come across as self-serving—like advertising. Rather, a properly executed PR campaign will communicate your marketing message from an informational place. It’s important to realize that PR is an important part of the marketing mix. Online press releases are a step in the right direction. Just …

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URL Shorteners Wolves in Sheeps Clothing?

URL shorteners, such as bit.ly and tinyurl, are services that help take longer URLs (which can be over a hundred characters long) and transform them into manageable links that almost never exceed 20 characters.

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Aim Small, Miss Small

I’ve never been much for hunting, but I do like target shooting. A friend of mine taught me to “aim small, miss small.” In other words, aim for the whole beer can and you might miss it entirely. Aim for the hole in the “g” on the label and, even if you miss the letter, …

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Hidden SEO Gold

As Analytics Evangelist Avinash Kaushik explained in an interview for Search Engine Strategies 2010 Expo, most people only look at the first 10-20 results that their analytics tool provides. However, this is only the beginning of what the data can show.

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OMS 2010 Social Media Tips

The 2010 Online Marketing Summit was recently held in Dallas. Take a look at a few of our social media learns from the conference.

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Has Facebook Jumped the Shark?

In 2007, MySpace reached critical mass with just 3 million members and the thought began to creep into everyone’s mind that the giant may soon be toppled. After a combination of technical & security fowl-ups and a surge in spam, the giant, indeed fell.

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The Psychology of Design

A lot of people took at least one psychology class in college but few learned to apply what they learned to their business. Fact is, marketing is by definition psychology applied to business. Customers make purchase decisions based largely on the messages they receive. However, are we crafting that message carefully enough? Like the conductor in front of his orchestra, we aim to tune and pace our marketing message for maximum impact.

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The 5 Second Focus Group

Traditional focus grouping, eye path mapping, and split tests are all valuable tools, but they’re cumbersome, expensive and slow. Enter “FiveSecondTest.com.”

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Marketers Not Using RSS Should be Fired

Understand the basics and you’ll see the immense value of RSS for modern marketers.

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Online PR Trends to Follow

According to Janet Thaeler’s (@newspapergrl) article on AMEX’s OPEN Forum, the Internet has made it easier to find media contacts and form relationships with journalists, but more importantly the rise of social media and online PR has meant bypassing the media and going directly to your audience. Online PR has changed the PR industry and it’s not going back. While many of the same PR principles apply, there are a lot of new expectations for PR professionals.

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Mobile Marketing Best Practices 2010

There’s been a lot of chatter about mobile marketing but little movement. That is, until you consider that today, the majority of mobile carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and the vast majority of users never leave home without their sensor-rich, wireless web-ready, palm-top computers that also happen to make …

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