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HubSpot vs Marketo

As CRMs begin to become a more valuable tool for the WHOLE organization (marketing, sales, support, delivery and executives), I felt it critical to review a few of them for my clients. After a dozen or so demos of some of the top 360-degree CRM solutions on the market, I compiled the following PROs & CONs of the top two: HubSpot & Marketo.

2,471 Views

What’s a Living Comp?

Flat, PDF design comps are SO yesterday. JDM Digital develops “Living” Design Comps on testing servers that allow clients to touch and understand how the site will feel, focus and function in a way no PDF could ever convey. As part of our web development process, Living Comps are our way of skipping all the …

2,106 Views

Link Google Analytics and Webmasters

Google has just announced Webmaster Tools integration with Google Analytics is now available to everyone. The trouble with the announcement is, they don’t tell you how the hell to link them! What linking Analytics with Webmasters gets you Once linked, you can find the new reports under the “traffic sources” >> “search engine optimization” …

1,504 Views

Stop Spam. Read Books.

reCAPTCHA (recently acquired by Google) is a free CAPTCHA service that webmasters are using to prevent comment and other form submission spam, but reCAPTCHA also helps digitize books, newspapers and old time radio shows. Bet you didn’t know that. I thought it was just there trying to annoy me. So wrong. A CAPTCHA is a …

2,648 Views

Do I need a CMS?

A common question we get from clients is do I need a content management solution (CMS) to help manage my corporate website? As a rule of thumb, we suggest any website that will likely receive more than 4 updates per month needs to be on some sort of CMS. However, it’s a little more complicated than just that. Let’s dive into the PROs and CONs of investing in a CMS for your corporate website.

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How much should a website cost?

Allow me to suspend my JDM bias for a moment and see if I can break down how websites are priced and why. The short answer is, you always get what you pay for, but let’s dig a little deeper than that cop-out.

1,524 Views

How NOT to Choose a Digital Agency

I don’t know about you, but I often prefer to find out how NOT to do something than hear yet another recommendation. I’m sure you’re thinking we’re a bit bias (a post from a digital agency about how to choose a digital agency), but suspend your cynicism just long enough to read through a few …

2,473 Views

What IS a Digital Agency?

I’ll grant you; the digital agency is a newer agency model. I get this question all the time and so I thought I’d offer up a short explanation of what, exactly, a digital agency is and how it’s different than more traditional agency models. Not that I’m a big fan of quoting Wikipedia, but here’s …

5,889 Views

Google Analytics Benchmark Results

Based on anonymous data sharing gathered from Google Analytics users all over the world, Google has just released benchmark results to Google Analytics users via an opt-in only eNewsletter. Absolute metrics such as total # visits, pageviews, or conversions for all opted-in websites are NOT reported. The benchmark report includes the following data. Review, share, …

1,385 Views

W3C Validation Nuances

Is there an argument to be bade against W3C valid markup? Some insist perfectly valid markup is a requirement. We’re not sure that’s true.

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Sugar CRM, How Sweet it is!

CRM solutions have been broadly recognized and widely implemented as part of any sales-focused organization’s sales and marketing strategy. These days, leveraging a CRM solution as a touch-point between sales, marketing and customer service is 21st century marketing 101. The challenge for small businesses or even medium-sized businesses working with ever-tighter budgets is that a …

2,205 Views

Real Simple Syndication (RSS) Simplified

Simply put, RSS is a standardized, un-styled web page format used to publish frequently updated web content—such as blogs, news, job postings, etc. These standardized web pages (or ‘Feeds’) can be displayed (sometimes referred to as ‘consumed’) in RSS readers (like a web browser) or “aggregators” like Outlook or Feedburner. Here’s the point of RSS …

3,680 Views

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