Super Bowl Ad Teasers 2019

For those of you who care about these sorts of things, we now know who will face-off in Super Bowl LIII: The New England Patriots will once again battle it out for the title, this time against the Los Angeles Rams.

But on to more interesting things (at least in my opinion). With less than two weeks left until the game, here’s a look at the advertisers buying ads in the big game. There are several Super Bowl newcomers making their first commercial appearance. Brands like Olay, dating app Bumble, and Kraft’s frozen-food brand Devour, are joining the likes of Anheuser-Busch InBev, Avocados From Mexico and Kia.

Without further ado, lets take a look.

Doesn’t get sexier than expense reports

It’s just what you want to hear about during the Super Bowl, the tedious task of filing your work expenses. Expense management company Expensify promises to put “an entertaining and elaborate twist on one of the most tedious financial management tasks in the workplace and beyond: filing expense reports.” The 30-second spot marks Expensify’s first Super Bowl ad and its first-ever TV commercial.

Alexa, order Pringles

Pringles released three teasers for its Super Bowl ad on Thursday featuring a smart speaker similar to an Amazon Echo or Google Home, Jessica Wohl reports. The ads come as food marketers try to figure out the best ways to cash in on the growing use of smart speakers in homes, especially as they’re typically found in the kitchen. In one of the teasers, the speaker’s voice says, “I cannot taste Pringles, only order them.”

Pringles won’t be including a celebrity this time around the way it did last year, when it made its Super Bowl debut with a spot starring actor Bill Harder and others stacking different flavors of Pringles chips to create new tastes.

Here are the stars

It might seem a little quiet on the celebrity front, but at least three more stars have been confirmed to appear in Super Bowl commercials. Canadian crooner Michael Bublé will star in his first Super Bowl spot for PepsiCo’s Bubly, E.J. Schultz reports. A teaser video released on Thursday shows the singer on a supermarket floor, permanent marker in hand, changing the ‘y’ in Bubly to é. The ad will also feature comedienne Aparna Nancherla.

And another PepsiCo brand, Doritos, released a teaser of its spot on Thursday featuring Chance the Rapper alongside boy band Backstreet Boys. Try getting “I Want It That Way” out of your head after watching this one.

Ludacris will also appear in Mercedes-Benz’s Super Bowl spot, the company confirmed.

Speaking of celebrities: Gladys Knight will sing the National Anthem during Super Bowl LIII, the NFL announced on Thursday.

This brings the celebrity tally to at least seven. But despite these additions, there’s still a long way to go to match the 53 celebrities that appeared in Super Bowl LII.

Aside from just how big the star power will be in Super Bowl LIII, here at Ad Age we will also be paying attention to how women are portrayed in this year’s game and if advertisers will steer clear of politics in favor of a more light-hearted, humorous tone, as expected.

Bigger buy

Anheuser-Busch InBev has tacked on another 15 seconds to its Super Bowl ad buy, bringing the brewer’s total time to five-minutes, 45 seconds, across eight ads, Schultz reports. AB InBev, which has long held exclusive alcohol ad rights for the game as a result of network negotiations, has not approached this level of saturation since 2010, when nine ads spanned five minutes, 30 seconds, according to Ad Age’s Super Bowl archive.