Best Practices – Page 2

August 2013

Cometrics BETA Released

Contributed marketing research metrics that are independently community reviewed, Cometrics.

1661 Views

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June 2012

Get a LOC on Direct Mail Marketing

Successful direct mail marketing begins with setting a few priorities. At JDM Digital, we categorize the direct mail campaign process into three parts: List, Offer, and Creative (or “LOC” for short). We also strongly prioritize our efforts in that order. That’s how you get a “LOC” on direct mail marketing! Direct Mail Marketing: “List” The …

3451 Views

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May 2012

The Limits of Drawing the Dot-to-Dot

It’s critical in a digital marketing world to know what in your media mix is giving you the biggest bang for your buck, be it Social Media, organic search, paid search, direct mail, TV, smoke signals, whatever. Here’s the problem. Most agencies and their clients don’t (or can’t) track all the touches that precipitated that …

1008 Views

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October 2011

Top 25 “Must Read” Marketing Blogs

Had a client recently ask for my daily marketing blog reading list. So here are JDM’s “Top 25 Must Read Marketing Blogs.” If you’re one of the lucky 25, feel free to download and display our super-cool “Top 25” badge (below the table).

1067 Views

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September 2011

SEO Best Practices for Ethical Beginners

There are a few best practices to ethical SEO every webmaster should know. What astounds me is how many are overlooked or deprioritized. So, here’s JDM’s top five ethical SEO best practices every webmaster needs to know and love. 01. It Matters Who You Hang Out With Believe it or not, it matters who you …

1605 Views

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August 2011

How NOT to Choose a Digital Agency

I don’t know about you, but I often prefer to find out how NOT to do something than hear yet another recommendation. I’m sure you’re thinking we’re a bit bias (a post from a digital agency about how to choose a digital agency), but suspend your cynicism just long enough to read through a few …

2437 Views

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October 2010

Online PR Best Practices

Unlike the majority of the marketing mix, public relations doesn’t come across as self-serving—like advertising. Rather, a properly executed PR campaign will communicate your marketing message from an informational place. It’s important to realize that PR is an important part of the marketing mix. Online press releases are a step in the right direction. Just …

3394 Views

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March 2010

Mobile Marketing Best Practices 2010

There’s been a lot of chatter about mobile marketing but little movement. That is, until you consider that today, the majority of mobile carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and the vast majority of users never leave home without their sensor-rich, wireless web-ready, palm-top computers that also happen to make …

1170 Views

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February 2010

Real Simple Syndication (RSS) Simplified

Simply put, RSS is a standardized, un-styled web page format used to publish frequently updated web content—such as blogs, news, job postings, etc. These standardized web pages (or ‘Feeds’) can be displayed (sometimes referred to as ‘consumed’) in RSS readers (like a web browser) or “aggregators” like Outlook or Feedburner. Here’s the point of RSS …

3564 Views

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January 2008

Gotcha Marketing

Bob Sullivan recently published “Gotcha Capitalism”. It’s all about the culture of how hidden fees designed to rip you off every time, have somehow become so common we barely notice or know how to avoid them anymore. While Bob’s got it right that we’ve become so used to rip offs like rental car insurance, airline …

2773 Views

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