Everything #Branding | Page 2 of 2

May 2012

Marketing the Value Matrix

I know that using words like “Value” and “Matrix” automatically make this sound like a bunch of meaningless industry jargon, but hang in there. I’ve been using the following Value/Innovation matrix for some time with clients and I think it’s time I share it with you too. Originally used as an explanation for the Dot-Com …

2011 Views

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January 2012

Branding & Copyright Law with Kids

It was an absolute pleasure to see what all sparked the kids’ interest and their creativity when JDM came to our class to speak about branding our new service learning organization, Root 122. What I hadn’t counted on is what really got the class interested in intellectual property law. That’s right. Intellectual property law.

1055 Views

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October 2011

Netflix Says No More Qwikster

In a member email sent today, Netflix says goodbye to Qwikster: one website, one account, one password.

1966 Views

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September 2011

Netflix CEO Apologizes, Rebrands and Stock Soars

Netflix CEO apologizes for new pricing model after the stock plummeted. Then rebrands the DVD-by-mail services as “Qwikster,” keeping streaming rentals under the name, “Netflix.” Stock soars almost 4% overnight!

2107 Views

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July 2011

Micro-Branding: New Niche Strategy

Over the last 18 months, JDM put the strategy of Micro-Brands through an intensive research and develop process to perfect not just the brand strategy as a whole, but also the tactics necessary to execute multi-level branding and positioning as required by micro-branding.

2953 Views

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February 2010

Branding Trends 2010

In Robert Passikoff’s, “Top 10 Brand and Marketing Trends for 2010” article for UTalkMarketing.com, he makes a few good points but neglects a larger issue facing brands in 2010. Passikoff writes: Old tricks don’t work/won’t work anymore In case your brand didn’t get the memo here it is -consumers are on to brands trying to …

1054 Views

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December 2009

Scorched Earth Branding

Hot Brands tend to end up in one of two places. Some burn too bright and fade quickly. These are remembered as fads. Some others burn hot and simmer steadily for decades. These Brands become iconic. So, what’s the trick to steering your Brand toward iconic? The good news is, you have more control than …

1850 Views

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July 2008

Ruin a Rebranding in 5 Steps

Today, competition is heating up and consumer spending is down. It’s a natural tendency for businesses to look to changing their Brand through a rebranding exercise, rather than looking at themselves and making a real change. Like trading your bathroom mirror for a fun house one rather than just hitting the gym, rebranding without rethinking …

3028 Views

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November 2007

The Unattainable Triangle

Branding experts refer to the “unattainable triangle” as composed of quality, price, and speed. All products or services have two out of the three sides of the triangle. The triangle is unattainable for two reasons. The first is logistical. Providing high-quality service with faster-than-average turnaround time is going to cost you more money than your …

5470 Views

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July 2007

Justin Downey Marketing is now JDM

JDM is now a full-service marketing firm providing our Texas-based clients marketing services that combine proven strategies, innovative tactics and emerging technology. We’re developing cutting-edge marketing activities that not just revolutionize marketing, they evolve it. The traditional agency model can be painfully inefficient and teeth-grindingly, well, traditional. We characterize our approach as Marketing Evolved™ because …

1854 Views

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