Creative Design – Page 4

January 2012

Daydream Away, says Research

Got a tough problem to solve? Try daydreaming. Contrary to the notion that daydreaming is a sign of laziness, letting the mind wander can actually let the parts of the brain associated with problem-solving become active, according to research by Kalina Christoff.

1081 Views

Article

November 2011

5 Cool, New, Free Fonts

As a creative designer, I get about as “giddy as a schoolgirl” when I find a cool new font. I just can’t wait to find an excuse to it! A good font can drive the whole look & feel of a design and can really elevate your work to a whole new level!

3881 Views

Article

August 2011

Function as Beautiful as Form

After some recent research, it comes to my attention that with all of the new innovations in website design, some designers still refuse to see the point of common best practices. You are not the first designer to want to put the navigation in the bottom corner in a circle configuration. Fight the urge.

1324 Views

Article

July 2010

The Psychology of Design

A lot of people took at least one psychology class in college but few learned to apply what they learned to their business. Fact is, marketing is by definition psychology applied to business. Customers make purchase decisions based largely on the messages they receive. However, are we crafting that message carefully enough? Like the conductor in front of his orchestra, we aim to tune and pace our marketing message for maximum impact.

1576 Views

Article

May 2010

The 5 Second Focus Group

Traditional focus grouping, eye path mapping, and split tests are all valuable tools, but they’re cumbersome, expensive and slow. Enter “FiveSecondTest.com.”

1144 Views

Labs Post

March 2008

Da Vinci V.S. Picasso

A lot of people think that designers charge too much money for something just to “look pretty.” Being a designer is very different from being an artist and the two are often confused. Let me explain.

1301 Views

Article