Pricing – JDM Digital

November 2012

The Rule Of Reciprocation

So Black Friday and Cyber Monday are over, but retail marketing is just hitting its stride as we all sprint to the finish of 2012. There are many things retailers got right this year, but one I was surprised they still don’t seem to understand. It’s called the Rule of Reciprocation. Robert Cialdini, professor of …

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November 2012

Announcing the “Raving Fan” Discount

Although we’ve been offering the “Raving Fan” discount for some time, we’ve never really made it a point to advertise it. Today, we’re proud to announce we’re rolling it out officially.

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October 2011

Neiman’s Now Accepts Visa

I’ve said it before and I’ll say it again, never make it difficult for your customers to give you money. Well, Neiman Marcas has just gotten the message and will start accepting Visa and Mastercard.

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September 2011

Top 5 Ways to Cut Printing Costs

Even to a digital agency like JDM, integrating online activities with off-line are still very important. The trouble with integration is the high per-unit cost of printing. We asked a printing vendor of ours, Allegra, for a few tips on how to keep printing costs down. Here’s their Top 5 Ways to Cut Printing Costs.

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October 2010

Don’t Penalize Payment!

On the first day of my very first pricing class in college, the professor opened with the following one-line statement: “Never make it hard for customers to give you money!” The lesson was simple. Get as sophisticated as you like setting up pricing structures, but for god’s sake, don’t make it hard to actually pay. So why do so many businesses not just make it hard to pay them, but actually charge a penalty if you don’t pay them in the manner they prefer?!

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November 2007

The Unattainable Triangle

Branding experts refer to the “unattainable triangle” as composed of quality, price, and speed. All products or services have two out of the three sides of the triangle. The triangle is unattainable for two reasons. The first is logistical. Providing high-quality service with faster-than-average turnaround time is going to cost you more money than your …

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