Everything #SEO | Page 2 of 4

October 2014

Link Structure Methods for SEO

The link structure is one of the most important factors in SEO because it heavily affects Rankings, PageRank flow, and user experience (UX). Let’s take a look at 4 of the most popular Link Structure methods used today, discuss their advantages and disadvantages, and see how to optimize each method for user experience and SEO. …

1737 Views

Article

September 2014

DuckDuckGo is what Google was

I’ll never forget the day I fell in love with Google. With my US Robotics dial-up modem tying up the phone line, I discovered their elegant and uncluttered home page. A search box and a logo–what else do you need? A lot has changed since that day and Google’s no longer as clean and trustworthy …

1277 Views

Article

August 2014

SSL Google Ranking Signal Silliness

Security is important, sure. However, Google has announced they are now rewarding sites using secure, encrypted (SSL) connections a search ranking boost. That’s fine, but it’s misleading. HTTPS only encrypts data in-transit. In no way does it guarantee the security of a website. I first heard about the Google announcement on NPR this morning. Then …

1669 Views

Article

January 2014

URL redirect/rewrite

URL rewrites and 301 redirects… you talk about them, you recommend them, but do you truly understand how they work? Sure, you know that rewriting a URL means that the URL displayed in the browser changes to be more SEO (and user) friendly. And you know that a 301 redirect is a permanent redirect. But …

2206 Views

Support

August 2013

Cometrics BETA Released

Contributed marketing research metrics that are independently community reviewed, Cometrics.

1704 Views

Article

September 2012

Bing It On Challenges Google

Microsoft’s Bing has always had an image problem despite its best efforts. In a move vaguely reminiscent of the Pepsi Challenge, Bing is challenging users to pick their preferred search engine using a blind, side-by-side test. The big question is: could this all be too little too late?

1259 Views

Article

July 2012

The Death of SEO? I think not.

I recently read a post on Forbes’ website from a guy named Ken Krogue tantalizingly titled “The Death Of SEO” which really drove me up a wall. When I got to the line that reads: “So by definition the word “Search Engine Optimization” means to ‘game’ the Google search engines (and others)…”, I was so …

1169 Views

Article

June 2012

Is Google going to punish “over-optimization”?

So Google’s Matt Cutts said something at SXSW back in March about Google introducing a filter/penalty change to possibly punish websites that “over-optimize”. That poor choice of words caused something of a digital freak-out over the last few months. Let’s take a look at the reality of what Mr. Cutts was trying to say.

1194 Views

Article

June 2012

Authorship – Your picture in search results

Ever wonder why some people’s faces are showing up in search results? How do they do that? They do it by linking and then adding the Google Authorship META information to one of the links on their site. This makes what is called a “rich snippet.” How do you get your picture in search results? …

1323 Views

Article

May 2012

PPC vs SEO – Pros & Cons

Generally speaking, boosting traffic to your website means you have two basic options: pay-per-click (PPC) advertising or organic search engine optimization (SEO). The question is, which one is the right one for you and what are the Pros & Cons of each? Take a look at any search engine results page (see the slider above) …

1860 Views

Article

May 2012

CSS or Table Layouts more SEO Friendly?

This is such a common question (from other web developers) that Google’s Matt Cutts weighed in. Although we don’t usually disagree with Matt, in this case we ABSOLUTELY do! For those of you who don’t know the difference, CSS-based layouts use a Style Sheet to set widths, heights, alignment and more for a series of …

2535 Views

Labs Post

April 2012

New Google Algorithm; Marketers Shake Fists

I’d take the 130+ angry comments on Search Engine Land’s article on Google’s new Anti-Spam algorithm as an indication that search marketers are getting pretty frustrated. It was a change that many search marketers had hoped for but are now saying low-quality sites continue doing well in Google’s search rankings, and sometimes even having better visibility than before Google’s anti-webspam changes.

1352 Views

Article