Sit Down, Shut Up & Listen

Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates an enormous amount of useless noise.   From the conversations simultaneously taking place on any number of social channels, to news sites and blogs — you need a smart filter.  A new(er) social media monitoring platform from HRmarketer aims to do just that.  But what’s the point?  The answer can be found in a new SocialEars paper, “If you want them to hear you, listen.” 

Just a few months ago, HRmarketer announced the BETA release of SocialEars, a social listening and media analytics software platform for the HR marketplace.  Recently, they’ve performed an update and are offering a free trial, but the question in many HR, marketing and PR professional’s minds is, “What’s all this social listening stuff in the first place?!”  A new paper by HRmarketer & SocialEars answers exactly that question.

According to the SocialEars paper:

You need to be able to filer out the tarabytes of unwanted chatter to identify the conversations and information that matter to you.  Once you [do that] you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice.  Then you can start becoming a more active participant.

To really get the full story, you have to read the paper.  It’s a fast and easy read.  It’s also free, of course.  Download the white paper from SocialEars and HRmarketer.