Insights by Justin Downey

September 2012

Brands Are Not People – really?

Conventional social media wisdom says that a Brands Facebook page shouldn’t be any different from yours or mine. Ultimately that means that Brands have to act just like real people, but according to a CEB survey, customers don’t want Brands acting like people. It’s much simpler than that.

1,612 Views

September 2012

Research Shows Online Effects Real-World

New research in the journal Nature highlights the potential for online social networks shaping real-world behavior.

1,112 Views

September 2012

GoDaddy is Down and So Are You

No it’s not just you. GoDaddy is down at the moment and (somehow) they’ve taken millions of sites down with them. According to the official GoDaddy Twitter account the company is aware of the issue and is working to resolve it. For the latest updates, check out Techcrunch’s coverage (obviously not hosted with GoDaddy). Thinking …

1,381 Views

September 2012

Why Firefox should be the default

I was reading a post on Mozilla’s blog about why you should make Firefox your default browser and I thought I’d post MY (more realistic) reasons why. I’ve also written a little bit about the other standards-based browsers out there (Safari and Chrome). As professional website design and developers, we HATE Internet Explorer. There are …

2,026 Views

August 2012

Microsoft New Logo look Familiar?

Despite popular articles asking how Microsoft lost its mojo, the tech giant sees 2012 as a year of rebirth (according to their blog anyway). On Thursday, Microsoft unveiled its first new logo since 1987. While Adweek writers see it as ‘pretty damn nice‘, we can’t help but ask: “Does that logo look familiar to you?!” …

3,330 Views

August 2012

Anything for Beer

Dallas digital agency buys prospects beer rather than asking them to complete a ‘meeting request’ form. Does it work? You bet! It’s proof that you can’t just blame the form. Blame the offer. “Nobody completes those ‘meeting request’ forms.” is how the conversation always starts. I’m not saying I disagree. I’m saying that it’s not …

3,662 Views

August 2012

What’s Your ProScore?

JDM regularly encourages (and sponsors) employees to take on side projects that either benefit the community or challenge us in new and innovative ways. Today, we’re proud to announce the launch of our latest project, ProScore. ProScore is a free site scorer unlike any on the web today.

1,696 Views

August 2012

Everyone Needs a Sandbox

When I was a child, I had a sandbox. I absolutely LOVED that thing. Now I’m in the digital business, I still have a sandbox, but it’s a digital one used for testing, learning and tweaking web technologies for clients. Of course, EVERYONE with a website should have a sandbox. Why? There’s a difference between …

988 Views

August 2012

Are We Ever Really Unplugged?

According to research conducted by Good Technology, 80% of Americans work “after hours” via their mobile devices. It got me thinking about just how critical businesses having some sort of mobile presence has become. Consider that that “after hours” work adds up to around an extra full day of work per week and you start to see that if you’re practically invisible via a mobile device, you’re invisible to prospects a full day a week – every week of the year.

1,510 Views

August 2012

Shared Hosting Reviews

Whether you want to start a blog or manage your business’s website, you’re going to need website hosting. If you’re like most people, you don’t want to buy a web server and manage it yourself, so you’re looking into shared hosting. Unfortunately, there are SO many to choose from it’s enough to make your head …

1,814 Views

July 2012

The Death of SEO? I think not.

I recently read a post on Forbes’ website from a guy named Ken Krogue tantalizingly titled “The Death Of SEO” which really drove me up a wall. When I got to the line that reads: “So by definition the word “Search Engine Optimization” means to ‘game’ the Google search engines (and others)…”, I was so …

1,306 Views

July 2012

How to Ruin a Social Campaign

As a digital agency, we’re familiar with the fine line Brands have to walk during a social media campaign. All too often we see Brands get in their own way. Here are 5 ways you too can ruin your next social media campaign.

1,327 Views