Insights by Justin Downey

July 2011

Micro-Branding: New Niche Strategy

Over the last 18 months, JDM put the strategy of Micro-Brands through an intensive research and develop process to perfect not just the brand strategy as a whole, but also the tactics necessary to execute multi-level branding and positioning as required by micro-branding.

3,094 Views

July 2011

JDM Gets a New Pair of Shoes

It’s been a long time coming, but we got the new website. Alongside a new modular business model, JDM has launched a new corporate website, on a new domain name.

1,286 Views

July 2011

Resistance Outwits the Amateur

Resistance outwits the amateur with the oldest trick in the book: It uses his own enthusiasm against him. Resistance gets us to plunge into a project with an overambitious and unrealistic timetable for its completion. It knows we can’t sustain that level of intensity. We will hit the wall. We will crash.

1,218 Views

March 2011

myJDM Update – Version 2.9

JDM is proud to announce the launch of a new myJDM Version 2.9. The new version is already up and running. Take a look and let us know what you think of the new GUI.

1,438 Views

March 2011

BRANDedTRAY New Website Live

JDM is proud to announce the launch of BRANDedTRAY’s new CMS-based website. The new site is built on a full CMS with custom theme files and functionality. The new site’s expanded page count, added functionality and dynamic back-end make it an integral part of BRANDedTRAY’s marketing mix.

1,217 Views

February 2011

Happy Birthday to Us!

Today is JDM’s 4-Year incorporation anniversary. We’re all looking forward to the rest of 2011 and to new ventures, new partners and the evolution of marketing. Stay tuned. There’s lots more where that came from.

967 Views

February 2011

Take the Tour. Forget the Demo!

With all sorts of SaaS businesses, the most critical phase of the sales process is the demo. The trouble with converting sales prospects into sales opportunities is low conversion rates. Here’s a Big Idea to increase your demos by 10 to 15 percent.

1,112 Views

January 2011

Google PageRank Update – Does it Matter?

Google has just announced an update to the PageRank values of many sites within the Google Toolbar. This is the first significant toolbar PageRank update since April of 2010.

1,228 Views

December 2010

Cornish Time

To the rural English, the hectic work schedule of Americans is proof that we can’t do anything in moderation. To them, we work too much. We earn too much money and spend far more even than we make. As a visitor to Cornwall, it’s hard to argue with that logic.

1,065 Views

November 2010

I hate passwords!

These days, it seems that everybody has some sort of online client portal they want to manage you through. Currently, I’m maintaining a list of over 350 different usernames and passwords for all the various portals I’m supposed to be using. Worse, my company has been working on a client portal too. Et tu, JDM?!

1,223 Views

November 2010

JDM News Named Top B2B Blogs 2010

We’ve worked hard over the years making JDM Digital’s blog (in all its reincarnations) a valuable resource. Today we’re proud to announce making Proteus B2B’s “Top B2B Blogs” list. The Criteria: The criteria for inclusion in the “Top B2B Blogs” list is unbiased and consists mainly of the following: Blog is at least 3 months …

1,438 Views

November 2010

GREAT Marketing will RUIN a good product

Great marketing can simply ruin a low-quality or even good-quality product or service. Before you dismiss this post on its face, let me offer an example we can all relate to. Banking in the 00s has become a “Gotcha Marketer’s” paradise. Sky-high ATM fees, bank fees, huge conglomerates with no ties or interest in the …

3,033 Views