Insights – Page 29 – JDM Digital

The Slander Campaign Strategy

Slander is usually a dangerous play for marketers and a profitable play for lawyers. If successful however, it can pay off huge dividends, but tread softly–you wouldn’t like it if it were played on you… Although political smear campaigns made this strategy a household name, the Slander Play is a viable strategy if it’s executed …

2,524 Views

The Holy Grail of Marketing

1 to 1 marketing or the ability to send your highly-relevant, personalized marketing communications to prospects as if you where speaking to them specifically, is often referred to as “the Holy Grail” of marketing. This is easier said than done. Traditionally, marketing activities simply targeted a demographic and in recent years specific psychographics, but those …

1,367 Views

Gotcha Marketing

Bob Sullivan recently published “Gotcha Capitalism”. It’s all about the culture of how hidden fees designed to rip you off every time, have somehow become so common we barely notice or know how to avoid them anymore. While Bob’s got it right that we’ve become so used to rip offs like rental car insurance, airline …

2,817 Views

The Unattainable Triangle

Branding experts refer to the “unattainable triangle” as composed of quality, price, and speed. All products or services have two out of the three sides of the triangle. The triangle is unattainable for two reasons. The first is logistical. Providing high-quality service with faster-than-average turnaround time is going to cost you more money than your …

5,427 Views

The Power Play

The Power Play is the last-ditch, off-the-wall, marketing campaign strategy that’s designed to make your audience stand up and pay attention.

2,357 Views

Justin Downey Marketing is now JDM

JDM is now a full-service marketing firm providing our Texas-based clients marketing services that combine proven strategies, innovative tactics and emerging technology. We’re developing cutting-edge marketing activities that not just revolutionize marketing, they evolve it. The traditional agency model can be painfully inefficient and teeth-grindingly, well, traditional. We characterize our approach as Marketing Evolved™ because …

1,842 Views

Teaser Marketing Campaign

The Teaser campaign is a powerful way to draw attention to a new offering even before it’s ready.

2,009 Views

Thought Leadership

Thought leadership can be a powerful marketing strategy for B2B companies, if you’re willing to invest adequately in it.

1,480 Views

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