Insights by Justin Downey

March 2015

Google Now Rewards Mobile-Friendly

Not long after Google added the “Mobile-Friendly” label to their search engine results pages (SERPs), they’ve finally announced that they’ll start using “Mobile-Friendly” as a positive ranking factor in their search algorithms as soon as April 21st. The announcement posted on their Webmaster Central blog explains the reasoning briefly, but stands primarily as a warning …

1,921 Views

January 2015

Handy Share Links Reference

Those pre-built widgets are cool and all, but they don’t style well. So, it’s a pretty common thing to custom-build your own social sharing buttons. For your coding pleasure, here’s a reference of some basic HTML and a little JavaScript to get you started. I’ve also thrown in a little PHP for those of you …

2,392 Views

January 2015

iPapers BETA

iPapers Media, a fisher VISTA and JDM Digital collaboration, is officially in Public BETA. The project started way back in 2014. Since then, iPapers have proven their ability to bring PDF whitepapers to life through a level of mobility, interactivity, tracking and an immersive reading experience that traditional PDFs just can’t match. Features This latest …

2,711 Views

January 2015

WP Importer

WordPress Importer is a plugin authored by WordPress for exporting and importing content (Posts, Pages, Comments, and Custom Post Types). It also will import things like images! Here’s a basic tutorial on how to export and import using WP Importer. Export Content First off, we need to export content from WordPress. To do this: Login …

2,772 Views

December 2014

Designing a Web Form that Converts

Primarily, the ever-present web form is there to help both users and businesses achieve separate goals by establishing a “value exchange.” However, businesses get greedy asking for too much information in exchange for too little to the user. Let’s look at how we might strike a balance. 3 Types of Web Forms Generally speaking, there …

7,952 Views

December 2014

Screen Resolution

Responsive websites are great for websites displayed on all sorts of devices, but one thing it doesn’t do all that well is manage your screen resolution.

2,094 Views

November 2014

21-Article iPaper Salute to TalentCulture

TalentCulture has just published Happy Anniversary TalentCulture #TChat Show!, a 21 article salute celebrating 4 years of their blogging community, #TChat Twitter chats, radio shows, and related world of work content, using our new iPaper technology. Of course, they’re not expecting anyone to read all 21 TalentCulture articles in a single sitting like some sort …

1,393 Views

November 2014

iPapers Bring PDF White Papers to Life!

For decades, B2B marketers have used PDF white papers to present their thought-leadership to interested prospects. The problem? PDFs are not reliable, trackable, digestible, sharable, or interactive. In fact, they downright stink at anything more than just flat content and static images. As part of a joint venture between JDM Digital and the B2B content …

1,437 Views

November 2014

Empty P-tags Shortcode Fix

It’s pretty common for custom WordPress shortcode functions to end up with a bunch of empty or dangling <p> and </p> tags. Rather than throwing the baby out with the bathwater (disabling wpautop), here’s a handy little function from AJ Clarke, WP Explorer Owner, that’ll clear your code right up. Clean Up WordPress Shortcode Functions …

2,829 Views

November 2014

Google’s New Mobile-Friendly Labels

After months of testing, Google has just added Mobile-friendly labels in search engine results pages (SERPs) for websites that pass their mobile-friendly test. Curious if you qualify? Take the test and see. It has been on Webmasters’ radar for some time, but just today Google officially announced their new mobile labels are being rolled out. …

1,732 Views

November 2014

Digital Agency Lingo Explained

Digital agencies, like the military, have our own (usually abbreviated) language. Before you get lost in the lingo, let’s go through a few of my favorite terms digital agency-types might throw at you. “Anchor Pricing” Anchoring or focalism is a cognitive bias agencies may recommend as a pricing strategy. Basically, it works on the common …

1,612 Views

October 2014

Install Sugar CRM Community Edition

Sugar CRM has a free version called “Community Edition.” We’ve written about Sugar CRM before. For this Labs post, we’re going to look into how to install it on shared hosting. Install Sugar CE If you are installing Sugar for the first time, follow the instructions in this section. If you have an earlier version …

3,352 Views