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August 2011

Nielsen Makes Comeback with Facebook

The Nielsen Company, who provides the media/advertising industry benchmarks for what customers are watching and buying, is quickly becoming obsolete in a world of DVRs, online advertising and social media. But, a company that’s nearly 100 years old isn’t going down without a fight. Through heavily publicized innovation initiatives, Nielsen is making a comeback. Not least of their efforts is a new partnership with social networking giant, Facebook, to offer a new rating service for online advertising campaigns.

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